Cazoo, a pioneering online platform in the automotive industry, offers a hassle-free and comprehensive solution for buying, selling, and financing used cars online. With a vast selection of over 250 makes and models, Cazoo provides a seamless experience for customers, allowing them to choose home delivery or collection, part exchange their old cars, and access a range of finance options. The company stands out with its 7-Day Money Back Guarantee, offering customers a more comprehensive experience than a typical test drive, and ensuring peace of mind with every purchase.
Despite its innovative approach and extensive offerings, Cazoo faced the challenge of further enhancing its online visibility and search engine rankings. The goal was to secure high-quality backlinks and media placements to strengthen its SEO, ensuring a consistent and prominent online presence in the competitive automotive market.
A tailored strategy was developed, focusing on creating engaging content and identifying high-authority websites for backlink opportunities and media placements. The aim was to enhance the company’s domain authority and search engine rankings, highlighting its unique offerings and customer-centric approach.
A comprehensive content marketing strategy was rolled out, highlighting the company’s unique offerings and insights. This content was then pitched to high-authority websites, securing placements on platforms such as dailymail.co.uk, metro.co.uk, yahoo.com, and express.co.uk. The campaign was continuously monitored and optimized to ensure alignment with the objectives.
300+
Placements
70+
Average DR
100+
Mentions
The 12-month campaign led to 300 media placements, significantly enhancing online visibility. The average Domain Rating (DR) for the backlinks achieved was over 70, demonstrating the high quality of the backlinks secured.
The campaign also garnered over 100 mentions, further solidifying the online presence and authority, ensuring the company not only met its objectives but set new benchmarks for success in the digital landscape of the automotive industry.
We have over a decade of experience bringing businesses to the front page of Google using a transparent, communicative, and honest business model.
Discover Breakline's impact through our SEO Case Studies. Each showcases our strategies, challenges, and the transformative results achieved for businesses.
Our Client Reviews speak volumes. From start-ups to giants, hear firsthand about the Breakline difference and the successes we've crafted together.
Delve into Breakline's diverse SEO Services. From technical SEO to digital PR and content marketing, we offer tailored solutions ensuring your business shines online.
