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UK recruitment company achieves 400% increase in job applications

Spear Recruitment

The challenge

The client hired Breakline to support the new website with content creation and to drive targeted organic traffic for specific search terms, ultimately increasing the quality and quantity of job applications coming through the website.


  • Increase organic traffic from Google search and Google Jobs.
  • Improve conversion rate for job applications.
  • Publish content to educate and inform website visitors.
Through our digital PR efforts, the client has been featured in:

Client feedback

"Breakline increased our Google rankings which drove more traffic to our site. They explained each step of the optimization process and gave frequent updates."
Darren Street
Spear Recruitment

The result

After just 12 months of working with Breakline the client has seen an increase of 400% in job applications from organic traffic, mainly from Google Jobs. Our content team has published over 50 new pieces of content on the website in the form of guides and articles to keep the visitors informed about recruitment.


Media placements


Pieces of content published


Organic keywords in top 10