Refund Policy (B2B)

Last modified: August 15, 2025

Who this applies to

This Refund Policy applies to business customers who purchase Breakline’s SEO plans or fixed‑price packages via our websites and Order Forms. It sits alongside our Terms of Business and forms part of our Agreement with you. “Pricing plans” and “plan inclusions” refer to the deliverables described on our pricing pages or in your Order Form, such as setup of Google Search Console & Google Analytics, access to the SEO Dashboard, backlinks, business citations and similar outputs.

Business customers only

We supply businesses, not consumers. If you acquire services as a consumer, your statutory rights may differ and this policy may not apply.

1) Our default position — no refunds

All fees are non‑refundable once paid, except under the narrow circumstance in clause 2 below. We do not offer refunds for changes of mind, strategy shifts, internal budget cuts, management changes, or dissatisfaction with outcomes like rankings, traffic or revenue. SEO and digital PR outcomes depend on third parties and algorithms that we do not control, so results are not a “deliverable” under this policy.

2) The Breakline 90‑day Deliverable Fulfilment Guarantee

If Breakline fails to deliver one or more plan inclusions expressly promised for your selected plan within 90 days of purchase, and the failure is solely within Breakline’s control, you may request a refund as set out below.

2.1 What counts as a plan inclusion

A plan inclusion is an output we promise in your plan or Order Form, for example: onboarding & setup items (GSC/GA), access to the SEO Dashboard, link‑building outputs (backlinks) and business citations, content assets or technical audit documents where those are explicitly included. Outputs differ by plan level, so your Order Form and the live plan page govern what’s included. 

2.2 What counts as “delivered”

A plan inclusion is treated as delivered when we:

  • complete & provide the relevant item (e.g. hand over an audit, content draft, or give you working Dashboard access), or

  • complete & submit an item to a third party where submission is the deliverable (e.g. a citation submission or a publisher‑accepted backlink that has gone live), or

  • supply the work and are awaiting your implementation on your systems, or awaiting your approval where approval is required.

    Delivery does not require indexation, permanence, a particular ranking position or a specific traffic impact. Publishers control acceptance, link attributes and editorial timing. 

2.3 Eligibility conditions

To qualify for a refund under this clause, all of the following must be true:

a) you paid all invoices on time for the relevant 90‑day period,

b) you provided timely admin‑level access and materials we reasonably requested to perform the services,

c) you provided timely approvals for drafts or changes that require sign‑off,

d) you did not pause or cancel the plan during the 90‑day window, and

e) the non‑delivery is not caused by third‑party outages, publisher/editorial decisions, platform policy changes or other factors outside our reasonable control. 

2.4 What we refund

If we verify that we failed to deliver one or more included deliverables within 90 days and the failure is solely ours, we will issue a refund limited to the fees you paid for the affected plan during that 90‑day period, proportionate to the undelivered items. Where only part of a plan’s inclusions are undelivered, we may provide a pro‑rata refund or a service credit of equivalent value, at our discretion.

2.5 What we don’t refund under any circumstances

  • results‑based outcomes such as rankings, traffic, conversions, revenue or media coverage volume

  • links later edited, rel‑attributed, nofollowed, redirected, de‑indexed or removed by publishers

  • discrepancies between analytics tools, delayed or revised numbers in Search Console or Analytics, or data sampling limits in dashboards

  • third‑party or pass‑through costs such as paid directories, paid placements, sponsored content, platform subscriptions or tool licences.

3) Making a refund request

How to submit. Email hello@breaklineagency.com with the subject line “Refund request – [your company] – [plan name]”, identify the specific deliverables you believe were not delivered within 90 days of purchase, and include any relevant dates or correspondence. You may also call 020 3886 0038 for assistance. Our head office postal address is Units A‑J, Austen House, Station View, Guildford, Surrey, GU1 4AR. 

Verification. We will review your request against the Order Form, plan inclusions and our activity logs. We may ask for additional information needed to verify access, approvals or implementation status.

Outcome. If approved, refunds are made to the original payment method in GBP. If payment was made in another currency, the refunded amount will reflect the GBP value we received, excluding exchange differences or bank charges.

4) Cancellations, pauses & renewals

Monthly plans renew automatically each month unless cancelled per our Terms of Business. Cancelling or pausing a plan does not create a right to a refund for the current or prior periods. Any eligibility under clause 2 applies only while the account is in good standing and the 90‑day window is fully paid. (See our Terms of Business for the full cancellation rules.)

5) Chargebacks

Initiating a payment chargeback without first following the refund process in this policy may be treated as a breach of contract. We reserve the right to suspend services pending resolution.

6) International use

We contract globally. This policy is intended to be enforceable to the maximum extent permitted by applicable law. Mandatory, non‑waivable rights in your jurisdiction are not affected.

7) Updates

We may update this policy from time to time. Changes apply from the date posted on this page.

Company details for legal notices

Breakline Ltd, a company registered in England & Wales No. 11298365. VAT GB 341 1663 28. Registered office: Units A‑J, Austen House, Station View, Guildford, Surrey, GU1 4AR.