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If you’re running a business that depends on local customers walking through your door or calling your phone, then you already know how frustrating it can be when they simply can’t find you online. I’ve seen brilliant cafés, plumbers & solicitors practically invisible on Google whilst their less impressive competitors somehow dominate the local search […]

Contextual backlinks are the gold standard of link building. That’s not marketing fluff, it’s just how search engines work. When your link sits inside relevant, well-written content that naturally supports what you’re saying, Google pays attention. And I mean REALLY pays attention. But here’s where it gets interesting. Most people think all backlinks are created […]

Getting your boss to care about SEO rankings feels a bit like explaining cricket to someone who only watches football. They know it’s probably important, but the rules seem mysterious & the payoff isn’t immediately obvious. I’ve sat through countless meetings where brilliant SEO strategies got shot down because nobody could translate the technical wins […]

Getting buy-in for SEO from clients or your boss shouldn’t feel like pulling teeth, but it often does. You know the value SEO brings, but somehow when you open your mouth, technical jargon spills out & their eyes glaze over. I’ve been there more times than I care to admit. The truth is, most people […]

Right, so you’re trying to figure out how much SEO costs and which pricing model makes the most sense for your business. I get it. The pricing landscape for SEO services is about as clear as mud, and everyone seems to have a different approach. Some agencies want £500 a month, others quote £15,000 for […]

Google Analytics 4 has been causing quite a stir since it replaced Universal Analytics. Some love it, others… well, let’s just say the transition wasn’t exactly smooth for everyone. But here’s the thing that’s got me genuinely excited about GA4 – it’s actually brilliant for SEO insights once you know what you’re doing. I’ve been […]

Most SEO reports are rubbish. There, I said it. You’ve probably seen them too – those sprawling 30-page documents packed with vanity metrics that tell clients absolutely nothing about whether their investment is actually working. Charts everywhere, numbers galore, but zero insight into what any of it means for their business. After years of crafting […]

Artificial intelligence has crashed into the SEO industry like a meteorite hitting Earth. The ripples are everywhere. Agencies scramble to adapt whilst businesses wonder if their current strategies will survive the next algorithm update. I’ve watched this transformation unfold over the past couple of years, and frankly, it’s been both exhilarating & terrifying. The truth […]

You’ve spent months optimising your website, crafting content, and building links. But how do you actually know if it’s working? I’ve been wrestling with this question for years, and here’s what I’ve learned about using Google Analytics 4 to measure SEO success properly. The truth is, most people are tracking the wrong things. They get […]

You’ve probably heard it a thousand times: keyword rankings matter for SEO. But here’s what nobody tells you upfront. Most people track their rankings completely wrong. They obsess over daily fluctuations, panic when they drop three spots overnight & completely miss the bigger picture that actually drives business results. I’ve been tracking keyword performance for […]