Articles & Guides

Search engine optimization (SEO) is a buzzword you probably hear about all the time.  But for small business owners, it’s not just a buzzword.  SEO is a powerful tool that

Structured data might sound a bit technical, but it’s a powerful tool that can give your website a serious SEO boost. In this guide, we’ll explore what structured data is,

Creating a successful content strategy is the key to aligning your business goals with what people are searching for online. It’s about knowing who your audience is, what they need,

Optimising web pages is an essential part of SEO that can help your site rank higher and attract more visitors. But don’t let the term “optimisation” intimidate you—it doesn’t have

Google Search Console (GSC) is one of the most powerful tools available to website owners, marketers, and SEO professionals alike.  GSC provides valuable insights that can help you understand how

Understanding search intent is not just important—it’s critical. It’s one of those make-or-break factors that can either send your website soaring in the rankings or leave it languishing in the

Featured snippets, often referred to as “position zero“, are the holy grail of search engine results. If you’ve been in the world of SEO for a while, you’ve probably heard

Writing content that both search engines and humans appreciate is no easy feat. It’s like walking a tightrope – lean too much one way, and you risk falling into a

Ever wondered why your website isn’t appearing on the first page of Google search results? SEO could be the missing key to unlocking that visibility. Search Engine Optimisation, commonly known

Log into GA4 Visit Google Analytics.Sign in using the account with Admin access to the desired property. Access Admin Settings In the left-hand menu, click on Admin (gear icon).Select the appropriate account and property under the Account and Property columns.