Breakline SEO Code of Conduct

1. White-Hat Practices Only

We strictly use ethical SEO methods that comply with search engine policies and focus on delivering genuine value to users.

Our Commitment

• Every tactic aligns with current Google guidelines
• We monitor and adapt to algorithm updates
• No manipulative or deceptive shortcuts
• All efforts centre on your website’s long-term health

What This Means for You

Your website stays compliant, safeguarded from penalties, and positioned for stable, sustainable growth.

2. Natural Link Building Through Content Promotion

We believe links should be earned through quality content and authentic relationships, not purchased or manipulated.

How We Earn Backlinks

• Identify and create content worth sharing
• Conduct genuine outreach to relevant publishers
• Build industry relationships and promote authentic value
• Gain editorial links through merit, not exchange

What We Never Do

• Buy or sell PageRank-passing links
• Use Private Blog Networks (PBNs)
• Engage in reciprocal or automated link schemes
• Submit to low-quality directories or fake profiles

Transparency

Every link earned on your behalf is documented for full transparency and peace of mind.

3. User-First Optimisation

User experience is central to everything we do. Our optimisation work enhances site performance, readability, and accessibility.

Our Approach

• Content Quality: People-first content that’s useful and trustworthy
• User Experience: Improved site speed, structure, and navigation
• Authentic Value: Meaningful updates that serve your audience
• Accessibility: A web experience that works for everyone

We follow Google’s core guidance: creating content that people find helpful and engaging influences your visibility more than any other factor.

4. Technical Excellence

Technical SEO ensures your website is both user-friendly and search engine-friendly. We help Google access and interpret your content efficiently.

What We Audit

• Site speed and Core Web Vitals
• Mobile responsiveness
• Indexation and crawlability
• Structured data and schema
• HTTPS security and canonicalisation
• Internal linking and 404 resolution

All suggestions are documented and fully compliant with Google’s technical standards.

5. Complete Transparency

You deserve to know exactly what we’re doing. We provide open communication and detailed reporting at every stage.

Our Transparency Standards

• Clear explanations of all activities
• Honest, realistic timelines
• Access to your performance dashboard
• Full backlink documentation
• Proactive communication about results and challenges

What You’ll Receive

• Monthly reports
• Explanation of each strategy used
• Ongoing performance metrics and insights

6. Realistic Expectations

SEO is a long-term investment, not an overnight fix. We set expectations that reflect reality.

What We Tell You

• Significant results usually take 3–6 months
• Rankings fluctuate as algorithms evolve
• No one can guarantee Google positions
• Consistent effort produces stable, compounding growth

What This Protects You From

False promises and short-term tactics that could cause long-term harm.

Practices We Will Never Engage In

Link-Related

✗ Buying or selling manipulative links

✗ Using PBNs or link farms

✗ Creating fake profiles for backlinks

✗ Automated link software or excessive link exchanges

✗ Submitting to spam directories

Content-Related

✗ Thin, duplicate, or spun content

✗ Keyword stuffing or unnatural writing

✗ AI-generated content without human oversight

✗ Doorway or hidden pages

✗ Concealed text or links

Technical Manipulation

✗ Cloaking or sneaky redirects

✗ Misleading structured data

✗ Hidden content or keyword loading

Deceptive Practices

✗ Guaranteed ranking claims

✗ Negative SEO or fake reviews

✗ False business listings or data

Compliance & Updates

Guidelines We Follow

• Google Search Essentials
• Google Quality Rater Principles
• Google Spam Policies
• Search Engine Journal & Search Engine Land Standards
• Industry White-Hat SEO Best Practices

How We Stay Current

• Regular guideline reviews and professional development
• Continuous algorithm monitoring
• Community engagement and certification updates
• Ongoing testing and validation

Services Covered

This Code of Conduct applies to all SEO services we deliver, including:

• Landing Page Optimisation
• Technical SEO Audits
• Keyword Research
• Content Strategy & Development
• Ethical Link Earning
• Local SEO & Business Profile Optimisation
• Performance Monitoring & Reporting
• LLM & AI Search Optimisation

Client Collaboration

What We Need From You

To achieve the best results, we ask for:

• Trust in our ethical methods
• Patience for measurable progress
• Quality input and feedback
• Clear communication about your goals

What You Should Never Feel

• Pressured into risky tactics
• Uninformed about our methods
• Worried about compliance or penalties
• Left in the dark about progress

Why Choose Breakline?

Other agencies may promise quick wins, but often at great risk. We prioritise sustainable success.

Our Approach Ensures

• Long-term growth resistant to algorithm shifts
• Protection from penalties or reputation harm
• Transparent, trackable performance
• Genuine value creation for your business

Your brand deserves SEO built to last.

Education & Resources

We believe informed clients make the best partners.

Recommended Resources

• Google Search Essentials
• Google SEO Starter Guide
• Creating Helpful Content

Accountability

Our Promise

We uphold transparency and accountability through:

• Open communication and reporting
• Willingness to explain every action
• Regular strategy reviews and feedback integration

Your Rights

You have the right to:

• Question or review any technique
• Request explanations and documentation
• Pause or adjust campaigns
• Cancel services at any time

This Code of Conduct is reviewed quarterly and updated as needed to reflect evolving search standards and industry best practices. Clients might be notified of any material changes.