Children's Oral Care Brand Doubles Organic Keywords

BrushBaby specializes in children's oral care products from birth to 10 years, offering award-winning electric toothbrushes, teethers, and fruity toothpastes designed to make dental hygiene fun for kids worldwide.

Breakline's strategic link building campaign transformed BrushBaby's online presence over six months. Starting October 2020, we increased referring domains by 86.6%, driving 53.2% organic traffic growth.

The campaign doubled organic keywords with 110.8% growth, improved rankings by 5.4 positions, and increased impressions by 63.7%, establishing BrushBaby as the leading children's oral care brand online.