Brush Baby, located in Alresford, Hampshire, is dedicated to providing comprehensive dental solutions. The company is committed to ensuring optimal dental health from a young age, offering a range of products designed for babies, toddlers, and children to promote effective oral hygiene practices from the start.
In the competitive dental industry, Brush Baby aimed to enhance its e-commerce SEO and online visibility. The goal was to secure valuable media placements, high-quality backlinks, and create engaging, SEO-optimized blog content to boost its digital presence and e-commerce platform’s visibility.
A comprehensive strategy was devised, encompassing various aspects of SEO, including digital PR, e-commerce SEO, and content marketing. The plan was to optimize the e-commerce platform, secure high-authority backlinks, and create engaging, relevant blog content to attract and retain the audience. Targeting high-authority websites for media placements was also a crucial part of the strategy.
A thorough e-commerce SEO audit and optimization were conducted to ensure the website’s seamless functionality and improved search engine rankings. Engaging and relevant blog articles were consistently published, enhancing the site’s content offerings and providing value to the audience. Outreach efforts were intensified, securing placements on popular websites like independent.co.uk, today.com, and yahoo.com.
100+
Placements
400+
Keywords in top 10
50+
Blog articles
The 12-month campaign yielded impressive results. Brush Baby secured 100 media placements, significantly enhancing its online visibility and authority.
The backlinks achieved had an average Domain Rating of over 40, reflecting their high quality. The campaign’s content marketing efforts resulted in the publication of over 50 blog articles, further enriching the site’s content.
The SEO efforts led to 400 keywords ranking in the top 10 search results, significantly boosting the site’s traffic and online presence.
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