Referring domains
86.6%
Other websites linking to the site.
Case study · Brush BabyChildren's Oral Care Brand Doubles Organic Keywords
A six-month link-building campaign for a children’s oral care brand, starting October 2020.
Headline resultOctober 2020 · 6 months
110.8%
Organic keywords growth over six months
2.1× the Month 1 level
Organic traffic
53.2%
Visits from search results, not ads.
Average position gain
5.4positions
Average move up the search results.
Search impressions
63.7%
Times the site was shown in search.
01Results on one scale
Where Brush Baby ended up
Each published figure compares Month 6 with Month 1 of the campaign. Month 1 is set to 100.
Campaign report · Month 1 = 100 · Month 6 shown
October 2020 start · 6 months Organic keywords 210.8+110.8%
Referring domains 186.6+86.6%
Organic traffic 153.2+53.2%
Search impressions 163.7+63.7%
Month 1 = 100; Month 6 = 100 + the published growth. Average position gain is not a percentage, so it sits in the tiles above.
02The story
Six months with Brush Baby
The client
Brush Baby makes children’s oral care products for ages 0 to 10: electric toothbrushes, teethers and fruity toothpastes.
The campaign
Breakline’s six-month link-building campaign started in October 2020. Referring domains grew 86.6% and organic traffic 53.2%. Organic keywords grew 110.8%, average rankings rose 5.4 positions and impressions 63.7%.
03Evidence
The original report charts
The four charts from the campaign report. Select one to enlarge it.
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