Mayfield Dental is an established provider of comprehensive dental services. Known for their high-quality care and professional expertise, they have built a strong reputation in their community. However, in a highly competitive industry, they sought to further increase their online visibility and attract more patients through improved organic search performance.
Despite their strong reputation, the client faced heavy competition from other dental practices, which made it difficult to rank for key search terms. The primary challenges included building high-quality backlinks, improving on-page content, addressing technical SEO issues, enhancing local SEO, and boosting the site’s E-E-A-T (Expertise, Authoritativeness, Trustworthiness) to stand out in search results. The overall goal was to gain more organic traffic and convert that traffic into new patient leads.
To address these challenges, a comprehensive SEO strategy was developed that focused on link building, content creation, technical SEO improvements, local SEO optimisation, and Digital PR. The strategy aimed to optimise every aspect of the client’s online presence, ensuring that Mayfield Dental would rise above the competition in search engine rankings.
We began by conducting an in-depth technical SEO audit, resolving issues such as site speed, mobile responsiveness, and crawlability to ensure the website met all necessary technical standards. High-quality, keyword-optimised content was created, including detailed service pages, informative blog posts, and patient guides. Local SEO was enhanced by ensuring accurate NAP (Name, Address, Phone Number) information across directories and encouraging patient reviews.
A strategic link-building campaign secured over 100 high-authority media placements and backlinks, significantly improving the site’s domain authority. Additionally, we focused on improving the site’s E-E-A-T by featuring content from dental experts and securing mentions in authoritative health and local publications.
100+
Media placements
100+
Keywords in top 3
150%
Increase in organic traffic
The ongoing campaign has delivered impressive results, with over 100 media placements that boosted the site’s domain authority.
The client achieved top 3 rankings for 100 competitive keywords, with over 500 keywords now ranking in the top 10, leading to a 150% increase in organic traffic and a 50% rise in patient leads.
This success was driven by a holistic approach, combining technical SEO, content enhancement, local SEO, and strategic link building, rapidly building trust and authority in a competitive market.
We have over a decade of experience bringing businesses to the front page of Google using a transparent, communicative, and honest business model.
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