300% Increase in Organic Traffic For this Entertainment Brand

Background

Exciting Escapes is a renowned escape room experience provider in the UK, offering thrilling and puzzle-filled adventures in Basingstoke, Portsmouth, and Croydon. The company welcomes teams to solve puzzles and beat the clock in their intricately designed escape rooms, promising an unforgettable experience. With special offers, events, and a range of games, Exciting Escapes stands as a go-to destination for team-building, fun social events, and challenging escape room experiences.

Challenge

In the vibrant world of escape rooms, Exciting Escapes faced the task of boosting its online visibility and search engine rankings. The goal was to secure substantial media placements, high-quality backlinks, and create engaging, SEO-optimized content to enhance its digital presence and attract a larger audience.

Strategy

A custom strategy was developed, encompassing various aspects of SEO, including technical SEO and digital PR.

The plan was to enhance the website’s technical aspects, secure high-authority backlinks, and create engaging, relevant content to attract and retain the audience. Targeting high-authority websites for media placements was also a crucial part of the strategy.

Execution

A thorough technical SEO audit and optimization were conducted to ensure the website’s seamless functionality and improved search engine rankings. Engaging and relevant blog articles were consistently published, enhancing the site’s content offerings and providing value to the audience. Outreach efforts secured placements on websites like virginexperiencedays.co.uk, independentcottages.co.uk, and aboutbritain.com.

250+

Media placements

150+

Keywords in top 10

300%

Increase in organic traffic

entertainment case study

Result

The 24-month campaign yielded significant results. The company secured 250 media placements, enhancing its online visibility and authority. The backlinks achieved had an average Domain Rating of over 50. 

The campaign’s content marketing efforts led to the publication of over 100 blog articles, further enriching the site’s content. 

The SEO efforts led to 300 keywords ranking in the top 3 and 1,000 keywords in the top 10 search results, significantly boosting the site’s traffic and online presence.

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