100% INCREASE IN ORGANIC TRAFFIC FOR THIS MORTGAGE ADVISOR

Background

Our client, a leading mortgage advisor in the UK, provides expert mortgage advice and financial services, helping clients navigate the complexities of home financing. With a commitment to personalised service, the company has built a strong reputation for guiding clients through every step of the mortgage process. However, with growing competition in the financial sector, they sought to increase their online visibility and attract more qualified leads through organic search.

Challenge

In the highly competitive mortgage industry, the challenge was to improve the client’s search engine rankings for competitive mortgage-related keywords, enhance their local SEO presence, and fix technical SEO issues that were hindering site performance. The goal was to secure top 5 rankings for key terms, increase organic traffic, and improve overall website functionality to better serve potential clients.

Strategy

We developed a comprehensive SEO strategy focusing on local SEO optimisation, technical SEO improvements, and link-building initiatives. Our plan involved enhancing the website’s technical structure, improving local search visibility, and acquiring high-quality backlinks to boost domain authority and search engine rankings.

Execution

A detailed technical SEO audit was conducted to identify and resolve issues affecting site performance, such as page speed, mobile responsiveness, and on-page optimisation. We optimised the client’s Google My Business profile and other local directories, ensuring consistent NAP information and encouraging positive client reviews. In addition, we created high-quality, keyword-optimised content, and engaged in strategic link-building by securing placements on authoritative financial websites and local directories.

100+

Media placements

50+

Keywords in top 10

100%

Increase in organic traffic

mortgage-advisor

Result

The SEO campaign delivered impressive results. The client’s website experienced a 100% increase in organic traffic, driven by top 5 rankings for key mortgage-related keywords and improved local SEO visibility. The site’s enhanced technical performance led to better user engagement and a significant reduction in bounce rates. 

Overall, the client’s strengthened online presence resulted in a substantial increase in qualified leads and solidified their position as a trusted mortgage advisor in the competitive financial market.

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