300% INCREASE IN ORGANIC TRAFFIC FOR THIS MOTORING STARTUP

Background

Value My Car is a startup in the motoring industry, specialising in car valuations. The platform provides users with accurate and reliable car valuation services, helping them determine the best price for their vehicles in the market. Despite being a new player, Value My Car aimed to carve out a significant share of the market, competing against well-established brands in the highly competitive motoring sector.

Challenge

As a startup, the client faced significant challenges, including fierce competition from established players in the car valuation space. The key areas requiring attention were acquiring high-quality backlinks, improving on-page content, addressing technical SEO issues, enhancing local SEO presence, and boosting the site’s E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) to gain credibility. The ultimate goal was to increase organic traffic, secure top keyword positions, and generate more leads through improved search engine visibility.

Strategy

To overcome these challenges, we developed a comprehensive SEO strategy that included link building, content creation, technical SEO enhancements, local SEO optimisation, and Digital PR. Our approach was multifaceted, targeting all aspects of SEO to ensure a robust online presence for the client.

Execution

We began with an in-depth technical SEO audit to identify and resolve issues impacting site performance, such as site speed, mobile responsiveness, and crawlability, ensuring the website met all technical standards required for optimal search engine ranking. High-quality, keyword-optimised content was developed and integrated throughout the website, including detailed guides, blog posts, and landing pages tailored to users searching for car valuation services.

We optimised the client’s presence in local search results by ensuring consistent and accurate NAP (Name, Address, Phone Number) information across all directories and encouraged the collection of positive user reviews to boost local credibility.

A strategic link-building campaign was executed, securing 50+ high-authority media placements and backlinks from reputable websites in the motoring and financial sectors, significantly enhancing the domain’s authority and driving targeted traffic to the site. Additionally, we focused on improving the site’s E-E-A-T by ensuring content was authored by industry experts, clearly showcasing the brand’s expertise and trustworthiness, which included adding author bios, sourcing content from qualified professionals, and securing mentions in authoritative publications.

50+

Media placements

50+

Keywords in top 3

300%

Increase in organic traffic

motoring startup

Result

The 12-month campaign delivered significant results, including 50+ high-authority media placements that boosted the site’s domain authority. The client achieved top 3 rankings for 50 competitive keywords, with over 100 keywords in the top 10, leading to a 300% increase in organic traffic and a 100% rise in qualified leads.

This success was driven by a holistic SEO approach, combining technical SEO, content enhancement, local SEO, and strategic link building. By focusing on E-E-A-T, we quickly built trust and authority for the startup, setting it apart from established competitors.

Are you ready to outrank your competition?

Want to know more?

We have over a decade of experience bringing businesses to the front page of Google using a transparent, communicative, and honest business model.

SEO Case studies

Discover Breakline's impact through our SEO Case Studies. Each showcases our strategies, challenges, and the transformative results achieved for businesses.

Client Reviews

Our Client Reviews speak volumes. From start-ups to giants, hear firsthand about the Breakline difference and the successes we've crafted together.

SEO Services

Delve into Breakline's diverse SEO Services. From technical SEO to digital PR and content marketing, we offer tailored solutions ensuring your business shines online.