Nina Thomas is a Director at Breakline with over a decade of experience in SEO and project management. She oversees large-scale campaigns, ensuring every project runs efficiently and delivers measurable results for clients.
Setting search engine optimisation goals without a proper framework is like trying to hit a target whilst blindfolded. You might get lucky occasionally, but most shots will miss wildly. I’ve seen countless businesses throw money at SEO campaigns only to realise months later they have no clue if they’re actually winning or losing. The SMART […]
Backlinks are the currency of the internet. Every single one carries weight, authority, and potential. But here’s what most people don’t realise – not all backlinks are created equal. Some backlinks are pure gold, others are fool’s gold, and many fall somewhere in between. I’ve spent years watching websites rise and fall based purely on […]
