Start with the map pack
Google Business Profile management, a steady review routine and service pages that match how Chingford people search.
SEO, Google Maps and websites in Chingford
SEO, Google Maps and websites that bring in calls from Chingford, run by senior specialists, remotely.
Working with businesses across E4, IG8 and IG9, including Chingford Green and Chingford Hatch.
of the top 20 roofers on Chingford's Google map show no website.
Chingford at a glance
That is 1.4% more than in mid-2022. 65% of households own their home.
Businesses around Chingford
Construction firms make up 18.2% of the district's 12,415 VAT- or PAYE-registered businesses.
By size
Share of businesses by sector
Firms by trade
Self-employment in Chingford
Of them, 4,711 work without employees and 905 employ others (Census 2021). That compares with 17.1% across England and Wales.
What Chingford customers search for
"roofer chingford" averages 390 searches a month across the UK; "locksmith chingford" 170, "plumber chingford" 170 and "electrician chingford" 90.
| Trade · search phrase | Searches a month | 12 months | Median reviews | No website | Competition |
|---|---|---|---|---|---|
| "roofer chingford" | 390 | Busiest month: Oct | 20 | 5 of 20 | Lower |
| "locksmith chingford" | 170 | Busiest month: Oct | – | – | – |
| "plumber chingford" | 170 | Busiest month: Oct | 49 | 3 of 20 | Medium |
| "electrician chingford" | 90 | Busiest month: Oct | 36 | 4 of 20 | Medium |
| "builder chingford" | 50 | Busiest month: Oct | – | – | – |
| "accountant chingford" | 30 | Busiest month: Dec | – | – | – |
| "cleaner chingford" | 20 | Busiest month: Nov | – | – | – |
| "landscaper chingford" | 10 | Busiest month: Nov | – | – | – |
Advertisers bid about £8.00 a click (approx., converted on 19 October 2026). Advertisers bid about $10.66 a click.
Google Maps competition in Chingford
At least half of the top 20 have 20 reviews or more, and their average rating is 4.82. On the same map, 3 of the top 20 plumbers and 4 of the top 20 electricians show no website.
Plumber
3 of the top 20 show no website
49 median Google reviews
4.96 average rating
Electrician
4 of the top 20 show no website
36 median Google reviews
4.89 average rating
Roofer
5 of the top 20 show no website
20 median Google reviews
4.82 average rating
| Trade | Chingford | UK median |
|---|---|---|
| Plumber | 49 | 19 |
| Electrician | 36 | 9 |
| Roofer | 20 | 11 |
Your review gap
reviews behind the Chingford median for plumbers on the map (49).
Reviews are only one of the signals Google Maps uses.
Google Business Profile management, a steady review routine and service pages that match how Chingford people search.
Fast, well-structured service pages and structured data are often the quickest gains.
Chingford's plumbers on Google Maps are here.
A page each for Chingford Green and Chingford Hatch and the rest of the area around Chingford, before competitors do.
AI search optimisation and structured data, so Google's AI Overviews, ChatGPT and Gemini can cite you.
A managed Google Business Profile, regular posts, local citations and new reviews every month.
Service and area pages, technical fixes and backlinks from relevant sites.
Who do the AIs name as the best roofer in Chingford?
Each link opens in a new tab with the question filled in. If you're not named, that's what GEO fixes.
How businesses start and close near Chingford
1,575 closed. 35.2% of those started in 2019 were still trading five years later.
Across the UK
Two national figures to set Chingford's numbers in context.
78%
78% of UK businesses have a website; 21% say they don't (24% of sole traders)
77%
Google Maps was the UK's third most-used smartphone app in May 2025, reaching 77% of adult smartphone users that month
"roofer chingford" is the most-searched of the service phrases that have a Google Ads figure, at 390 searches a month across the UK. In the top 20 Google Maps results for "roofer" around Chingford, 5 show no website; if your own listing has no website link, it is worth adding one. As for reviews, at least half of those 20 listings have 20 reviews or more.
Plans for Chingford businesses
Results
Campaigns we have run, with their figures on our case studies page.
131.7%
more organic traffic
Exciting Escapes · campaign started July 2022 · results over six months
146%
more organic traffic
Mayfield Dental · campaign started June 2024 · results over six months
“Best SEO Agency out there. Alex and the team have been incredibly helpful and insightful with building our hospitality furniture website seo rankings and with lots of technical help. Would recommend straight away to anyone looking for an agency that covers everything from SEO level to technical website details. Prompt replies, attention to detail and they go above and beyond. Thanks guys.”
Chingford FAQs
Yes. Breakline's remote team of senior SEO specialists works with service businesses across the UK and US, including Chingford.
"roofer chingford" averaged 390 searches a month across the UK in the 12 months to September 2026.
Searches for "roofer chingford" across the UK peaked in October 2025 at 1,300, against an average of 390 a month.
It depends on how easily customers find you now. "roofer chingford" averages 390 searches a month across the UK, and 5 of the top 20 roofers on Google Maps around Chingford show no website. If you are missing from searches like these, an SEO agency can work on your Google Business Profile, website and reviews so that you show up.
The Waltham Forest built-up area has about 279,400 people (mid-2024).
Of the top 20 roofers on Google Maps around Chingford, 5 show no website; at least half of them have 20 reviews or more.
22.4% of working residents in Chingford are self-employed (Census 2021).
The Waltham Forest district has 12,415 VAT- or PAYE-registered businesses (March 2026); 94% employ fewer than ten people.
Near Chingford
Within 7 miles
Nearby location pages
Greater London
All towns we cover in Greater London
Read next: Plumber SEO – Ranking for Emergency Keywords and Local Searches
Straight-line distances
Where we'd start for a Chingford business
Service areas set to E4, IG8 and IG9, regular posts and a review routine aimed at Chingford's median on Google Maps.
Chingford Green, Chingford Hatch and Friday Hill: real pages with your jobs, photos and reviews from each area.
Structured data, consistent business listings and clear answers to what Chingford customers ask.
Get in touch
Tell us what you do and where you work. A senior specialist replies by email, or call us now.
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