Win the map pack first
Google Business Profile management, a steady review routine and service pages that match how Billings people search.
Google, Maps and AI search in Billings
Billings SEO Company
SEO, Google Maps and websites that bring in calls from Billings, run by senior specialists, remotely.
Local people119,434
Dentist searches1,600
Employers6,060
Home remodelers114
4/20
of the top 20 plumbers on Billings's Google map show no website.
Billings in numbers
About 119,400 people live in Billings city
The median household income is $73,712, and 64.8% of homes are owner-occupied (ACS 2020–2024).
119,434people
50,994households
64.8%of homes are owner-occupied
$73,712median household income
Billings's business base
Yellowstone County counts 6,060 employer businesses
Of these, 72.6% employ fewer than ten people (County Business Patterns 2023).
6,060employer businesses
72.6%have fewer than 10 employees
73%of US employer businesses have fewer than 10 employees
How big they are
Share of businesses by sector
Firms by trade
114Residential remodelers
106Landscaping companies
105Law firms
101Dental practices
89Plumbing and HVAC contractors
86Auto repair shops
69Janitorial companies
66Electrical contractors
Self-employment in Billings
11% of Billings's workers are self-employed
Yellowstone County has 14,471 businesses with no employees (Nonemployer Statistics 2024).
11%of workers are self-employed
14,471businesses with no employees
Searches that name Billings
"dentist billings" is the most searched of the service phrases with a Google Ads figure
"dentist billings" averages 1,600 searches a month in Montana; "plumber billings" 880, "locksmith billings" 720 and "auto repair billings" 480.
| Trade · search phrase | Searches a month | 12 months | Median reviews | No website | Competition |
|---|---|---|---|---|---|
| "dentist billings" | 1,600 | Busiest month: Oct | – | – | – |
| "plumber billings" | 880 | Busiest month: Oct | 62 | 4 of 20 | Medium |
| "locksmith billings" | 720 | Busiest month: Oct | – | – | – |
| "auto repair billings" | 480 | Busiest month: Feb | – | – | – |
| "electrician billings" | 320 | Busiest month: Oct | – | – | – |
| "landscaping billings" | 320 | Busiest month: Apr | – | – | – |
| "accountant billings" | 110 | Busiest month: Feb | – | – | – |
| "roofer billings" | 40 | Busiest month: Oct | 30 | 2 of 20 | Lower |
1,600searches a month for "dentist billings": Google Ads' lowest reported band, very few searches
Seasonalitybusiest: Oct
Advertisers bid about £11.97 a click (approx., converted on 19 October 2026). Advertisers bid about $15.94 a click.
Google Maps competition in Billings
4 of the top 20 plumbers on Billings's map show no website
At least half of the top 20 have 62 reviews or more, and their average rating is 4.63. On the same map, 3 of the top 20 HVAC businesses and 2 of the top 20 roofers show no website.
Google Maps around Billings: the top listings
Plumber
4 of the top 20 show no website
62 median Google reviews
4.63 average rating
HVAC
3 of the top 20 show no website
47 median Google reviews
4.69 average rating
Roofer
2 of the top 20 show no website
30 median Google reviews
4.76 average rating
Median Google reviews of the top listings
BillingsUS median
018355370
Plumber 62
HVAC 47
Roofer 30
| Trade | Billings | US median |
|---|---|---|
| Plumber | 62 | 31 |
| HVAC | 47 | 28.5 |
| Roofer | 30 | 24 |
Measure your gap
How do your reviews compare on Billings's map?
62
reviews behind the Billings median for plumbers on the map (62).
Google Maps weighs reviews alongside other signals.
Out-build the top listings
The quickest gains often come from fast, well-structured service pages with structured data.
Billings's plumbers on Google Maps are here.
Cover every place you serve
A page each for Powell and Cody and the rest of the area around Billings, before competitors do.
- 1
AI answers
AI search optimisation and structured data, so Google's AI Overviews, ChatGPT and Gemini can cite you.
- 2
The map pack
Google Business Profile management, regular posts, local citations and a steady flow of reviews.
- 3
The organic results
Technical fixes, service and area pages, and backlinks from relevant sites.
Who do the AIs name as the best dentist in Billings, Montana?
Each link opens in a new tab with the question filled in. If you're not named, that's what GEO fixes.
No website yet? You are not alone: 4 of the top 20 plumbers on Billings's Google map show no website. Websites for Billings businesses
How businesses start and close near Billings
Yellowstone County saw new establishments open at a rate of 10.88% in 2023
8.58% closed, against 8.286% opening and 8.088% closing in 2018.
10.88%new establishment rate
8.58%closure rate
8.286%new establishment rate in 2018
8.088%closure rate in 2018
Across the US
US figures for context
Two figures from the US to read Billings's numbers against.
Reviews
97%
97% of consumers read online reviews for local businesses; 41% always do
Reviews
54%
Visiting the business's website is the most common step after reading positive reviews: 54% of US consumers do it
What this means for a Billings service business
Around Billings, 4 of the top 20 Google Maps results for "plumber" show no website; if your own listing shows no website, it is worth adding the link. Of those 20 listings, at least half have 62 reviews or more. The most-searched of the service phrases Google Ads gives a figure for is "dentist billings", at 1,600 searches a month in Montana; next is "plumber billings", at 880 a month.
Plans for Billings businesses
Same plans, same senior team, wherever you are.
Need a website too? SEO-ready websites from $79 a month. Explore websites
Results
Results, by name
Campaigns we have run, with their figures on our case studies page.
Dental practice · Croydon
146%
more organic traffic
Dental Practice Achieves 146% Growth
Mayfield Dental · campaign started June 2024 · results over six months
101.4%referring domains
163.9%organic keywords
Dental care brand · Worldwide
110.8%
more organic keywords
Children's Oral Care Brand Doubles Organic Keywords
Brush Baby · campaign started October 2020 · results over six months
86.6%referring domains
53.2%organic traffic
“Best SEO Agency out there. Alex and the team have been incredibly helpful and insightful with building our hospitality furniture website seo rankings and with lots of technical help. Would recommend straight away to anyone looking for an agency that covers everything from SEO level to technical website details. Prompt replies, attention to detail and they go above and beyond. Thanks guys.”
Billings FAQs
What Billings business owners ask us
Do you work with businesses in Billings?
Yes. Breakline's remote team of senior SEO specialists works with service businesses across the US and UK, including Billings.
How often do people search for a dentist in Billings?
"dentist billings" averaged 1,600 searches a month in Montana in the 12 months to September 2026.
When is demand for auto repair highest in Billings?
Searches for "auto repair billings" in Montana peaked in February 2026 and July 2026 at 590, against an average of 480 a month.
Do I need an SEO agency in Billings?
It depends on how easily customers find you now. "dentist billings" averages 1,600 searches a month in Montana, and 4 of the top 20 plumbers on Google Maps around Billings show no website. If you are missing from searches like these, an SEO agency can work on your Google Business Profile, website and reviews so that you show up.
How many people live in Billings?
About 119,400 people live in Billings city (2020–2024).
What does Google Maps competition look like for plumbers in Billings?
Of the top 20 plumbers on Google Maps around Billings, 4 show no website; at least half of them have 62 reviews or more.
How many people in Billings work for themselves?
11% of workers in Billings city are self-employed (ACS 2020–2024).
How many businesses are there around Billings?
Yellowstone County has 6,060 employer businesses (2023) and 14,471 businesses with no employees (2024).
Nearby areas we cover
Around Billings
Location pages near Billings
Montana
Read next: Plumber SEO – Ranking for Emergency Keywords and Local Searches
Straight-line distances
First steps for a Billings business
- Own the map around Billings
Service areas set to the places you cover, regular posts and a review routine aimed at Billings's median on Google Maps.
- One page per place
Powell, Cody and Livingston: real pages with your jobs, photos and reviews from each area.
- Get mentioned in AI answers
Structured data, consistent business listings and clear answers to what Billings customers ask.
Get in touch
Ask about SEO for your Billings business
Tell us what you do and where you work. A senior specialist replies by email, or call us now.
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