Start with the map pack
Google Business Profile management, a steady review routine and service pages that match how Crewe people search.
Google, Maps and AI search in Crewe
SEO Agency Crewe
SEO, Google Maps and websites that bring in calls from Crewe, run by senior specialists, remotely.
Working with businesses across CW1 and CW2, including The Valley and Valley, The.
Postcode districts:CW1CW2
Local people79,978
Dentist searches1,300
Businesses19,750
Beauty salons365
4/20
of the top 20 plumbers on Crewe's Google map show no website.
Who lives in Crewe
About 80,000 people live in the Crewe built-up area
That is 4.9% more than in mid-2022. 60.6% of households own their home.
79,978people
4.9%change since mid-2022
31,286households
60.6%of homes are owner-occupied
23%of homes are rented privately
425,459people in the wider district
Businesses around Crewe
18.9% of businesses in the Cheshire East district are professional, scientific and technical firms
Of the district's 19,750 VAT- or PAYE-registered businesses, 89.4% employ fewer than ten people.
19,750VAT- or PAYE-registered businesses
89.4%employ fewer than 10 people
89.1%of UK businesses employ fewer than 10 people
2,455registered workplaces in Crewe's neighbourhood areas
2,280sole proprietors
How big they are
By sector, share of businesses
Registered firms by trade
365Hair and beauty salons
340Vehicle repair garages
325House builders
295Electricians
240Landscapers
240Plumbing, heating and air-con firms
225Accountancy firms
145Joiners
Working for themselves in Crewe
10.9% of working residents in Crewe are self-employed
Of them, 3,186 work without employees and 632 employ others (Census 2021). That compares with 17.1% across England and Wales.
10.9%of working residents are self-employed
3,186self-employed without employees
632self-employed with employees
17.1%across England and Wales
Searches that name Crewe
"dentist crewe" is the most searched of the service phrases with a Google Ads figure
"dentist crewe" averages 1,300 searches a month across the UK; "plumber crewe" 590, "roofer crewe" 480 and "locksmith crewe" 320.
| Trade · search phrase | Searches a month | 12 months | Median reviews | No website | Competition |
|---|---|---|---|---|---|
| "dentist crewe" | 1,300 | Busiest month: Jan | – | – | – |
| "plumber crewe" | 590 | Busiest month: Oct | 19 | 4 of 20 | Lower |
| "roofer crewe" | 480 | Busiest month: Feb | 24 | 3 of 20 | Lower |
| "locksmith crewe" | 320 | Busiest month: Sep | – | – | – |
| "electrician crewe" | 260 | Busiest month: Oct | 12 | 3 of 20 | Lower |
| "mechanic crewe" | 170 | Busiest month: Aug | – | – | – |
| "builder crewe" | 110 | Busiest month: Oct | – | – | – |
| "accountant crewe" | 70 | Busiest month: Oct | – | – | – |
| "cleaner crewe" | 30 | Busiest month: Mar | – | – | – |
1,300searches a month for "dentist crewe": Google Ads' lowest reported band, very few searches
Seasonalitybusiest: Jan
Advertisers bid about £3.48 a click (approx., converted on 19 October 2026). Advertisers bid about $4.64 a click.
Google Maps competition in Crewe
4 of the top 20 plumbers on Crewe's map show no website
Of the top 20, at least half have 19 reviews or more; their average rating is 4.84. On the same map, 3 of the top 20 electricians and 3 of the top 20 roofers show no website.
Google Maps around Crewe: the top listings
Plumber
4 of the top 20 show no website
19 median Google reviews
4.84 average rating
Electrician
3 of the top 20 show no website
12 median Google reviews
4.84 average rating
Roofer
3 of the top 20 show no website
24 median Google reviews
4.79 average rating
Median Google reviews of the top listings
CreweStoke-on-TrentUK median
018355370
Plumber 19
Electrician 12
Roofer 24
| Trade | Crewe | Nearest larger town | UK median |
|---|---|---|---|
| Plumber | 19 | Stoke-on-Trent: 38 | 19 |
| Electrician | 12 | Stoke-on-Trent: 12 | 9 |
| Roofer | 24 | Stoke-on-Trent: 61 | 11 |
Check your gap
How far are you from the middle of Crewe's map?
19
reviews behind the Crewe median for plumbers on the map (19).
Reviews are only one of the signals Google Maps uses.
Build past the top listings
The quickest gains often come from fast, well-structured service pages with structured data.
Cover every place you serve
Pages for The Valley and Valley, The and the other places around Crewe, before competitors notice.
Crewe's plumbers on Google Maps are here.
- 1
AI answers
AI search optimisation and structured data, so Google's AI Overviews, ChatGPT and Gemini can cite you.
- 2
The map pack
Google Business Profile management, regular posts, local citations and a steady flow of reviews.
- 3
The organic results
Technical fixes, service and area pages, and backlinks from relevant sites.
Who do the AIs name as the best dentist in Crewe?
Each link opens in a new tab with the question filled in. If you're not named, that's what GEO fixes.
No website yet? You are not alone: 4 of the top 20 plumbers on Crewe's Google map show no website. Websites for Crewe businesses
How businesses start and close near Crewe
In 2024, 1,990 businesses started in the Cheshire East district
1,795 closed. 44.5% of those started in 2019 were still trading five years later.
1,990businesses started
1,795businesses closed
44.5%of 2019 start-ups still trading five years on
19,755active businesses
Across the UK
The national picture
Read Crewe's figures against these two from the UK.
Trust
55%
55% of UK adults responsible for home repairs say it is difficult to find a trader they trust to deliver good-quality work; only 27% say it is easy
Search
77%
Google Maps was the UK's third most-used smartphone app in May 2025, reaching 77% of adult smartphone users that month
What this means for a Crewe service business
Google Maps shows no website for 4 of the top 20 results for "plumber" around Crewe; if your own listing has no website link, it is worth adding one. Of those 20 listings, at least half have 19 reviews or more. The most-searched of the service phrases that have a Google Ads figure is "dentist crewe", at 1,300 searches a month across the UK; next is "plumber crewe", at 590 a month.
Plans for Crewe businesses
Same plans, same senior team, wherever you are.
Need a website too? SEO-ready websites from £49 a month. Explore websites
Results
Results, by name
Campaigns we have run, with their figures on our case studies page.
Dental practice · Croydon
146%
more organic traffic
Dental Practice Achieves 146% Growth
Mayfield Dental · campaign started June 2024 · results over six months
101.4%referring domains
163.9%organic keywords
Dental care brand · Worldwide
110.8%
more organic keywords
Children's Oral Care Brand Doubles Organic Keywords
Brush Baby · campaign started October 2020 · results over six months
86.6%referring domains
53.2%organic traffic
“Best SEO Agency out there. Alex and the team have been incredibly helpful and insightful with building our hospitality furniture website seo rankings and with lots of technical help. Would recommend straight away to anyone looking for an agency that covers everything from SEO level to technical website details. Prompt replies, attention to detail and they go above and beyond. Thanks guys.”
Crewe: common questions
What Crewe business owners ask us
Do you work with businesses in Crewe?
Yes. Breakline's remote team of senior SEO specialists works with service businesses across the UK and US, including Crewe.
Is there search demand for a dentist in Crewe?
"dentist crewe" averaged 1,300 searches a month across the UK in the 12 months to September 2026.
Which month has the most searches for a locksmith in Crewe?
Searches for "locksmith crewe" across the UK peaked in September 2026 at 480, against an average of 320 a month.
Do I need an SEO agency in Crewe?
It depends on how easily customers find you now. "dentist crewe" averages 1,300 searches a month across the UK, and 4 of the top 20 plumbers on Google Maps around Crewe show no website. If you are missing from searches like these, an SEO agency can work on your Google Business Profile, website and reviews so that you show up.
How many people live in Crewe?
The Crewe built-up area has about 80,000 people (mid-2024).
What does Google Maps competition look like for plumbers in Crewe?
Of the top 20 plumbers on Google Maps around Crewe, 4 show no website, and at least half of them have 19 reviews or more (the same figure around Stoke-on-Trent is 38).
How many people in Crewe work for themselves?
10.9% of working residents in Crewe are self-employed (Census 2021).
How many businesses are there in Crewe?
The Cheshire East district has 19,750 VAT- or PAYE-registered businesses (March 2026); 89.4% employ fewer than ten people.
Near Crewe
Crewe and the places around it
Within 7 miles
- The Valley0.4 mi
- Valley, The0.4 mi
- Church Coppenhall1.0 mi
- Ashbank1.1 mi
- Coppenhall1.1 mi
- Merrills Bridge1.1 mi
- Wistaston Green1.2 mi
- Woolstanwood1.2 mi
- Maw Green1.3 mi
- Gresty Green1.4 mi
- Sydney1.5 mi
- Totty's Hall1.5 mi
Other towns we cover nearby
Cheshire
All towns we cover in Cheshire
Read next: Plumber SEO – Ranking for Emergency Keywords and Local Searches
Straight-line distances
What we'd do first for a Crewe business
- Own the map around Crewe
Service areas set to CW1 and CW2, regular posts and a review routine aimed at Crewe's median on Google Maps.
- Pages for the places you cover
The Valley, Valley, The and Church Coppenhall: real pages with your jobs, photos and reviews from each area.
- Get mentioned in AI answers
Structured data, consistent business listings and clear answers to what Crewe customers ask.
Get in touch
Ask about SEO for your Crewe business
Tell us what you do and where you work. A senior specialist replies by email, or call us now.
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