Start with the map pack
Google Business Profile management, a steady review routine and service pages that match how Lafayette people search.
SEO and websites in Lafayette
Lafayette SEO Company
SEO, Google Maps and websites that bring in calls from Lafayette, run by senior specialists, remotely.
Working with businesses across Lafayette and nearby places such as Scott and Broussard.
Places near Lafayette:ScottBroussardMilton
Local people121,715
Landscaping searches390
Employers8,844
Law firms374
2/20
of the top 20 HVAC businesses on Lafayette's Google map show no website.
Lafayette at a glance
About 121,700 people live in Lafayette city
The median household income is $61,915, and 53.1% of homes are owner-occupied (ACS 2020–2024).
121,715people
52,966households
53.1%of homes are owner-occupied
$61,915median household income
Lafayette's business base
Lafayette Parish counts 8,844 employer businesses
Of these, 70.4% employ fewer than ten people (County Business Patterns 2023).
8,844employer businesses
70.4%have fewer than 10 employees
73%of US employer businesses have fewer than 10 employees
How big they are
By sector, share of businesses
Firms by trade
374Law firms
136Dental practices
112Plumbing and HVAC contractors
101CPA firms
82Landscaping companies
69Electrical contractors
68Beauty salons
64Janitorial companies
Self-employment in Lafayette
In Lafayette, 13.4% of workers are self-employed
Lafayette Parish has 29,026 businesses with no employees (Nonemployer Statistics 2024).
13.4%of workers are self-employed
29,026businesses with no employees
What people in Lafayette search for each month
"landscaping lafayette" is the most searched of the service phrases with a Google Ads figure
"landscaping lafayette" averages 390 searches a month in Louisiana; "electrician lafayette" 320, "auto repair lafayette" 320 and "roofer lafayette" 140.
| Trade · search phrase | Searches a month | 12 months | Median reviews | No website | Competition |
|---|---|---|---|---|---|
| "landscaping lafayette" | 390 | Busiest month: Mar | – | – | – |
| "electrician lafayette" | 320 | Busiest month: Dec | – | – | – |
| "auto repair lafayette" | 320 | Busiest month: Sep | – | – | – |
| "roofer lafayette" | 140 | Busiest month: Jan | 96 | 1 of 20 | Medium |
| "dentist lafayette" | 110 | Busiest month: Jan | – | – | – |
| "plumber lafayette" | 90 | Busiest month: Aug | 82 | 1 of 20 | Medium |
| "locksmith lafayette" | 40 | Busiest month: Sep | – | – | – |
| "house cleaning lafayette" | 30 | Busiest month: May | – | – | – |
| "hvac repair lafayette" | 10 | Busiest month: Oct | 332 | 2 of 20 | High |
390searches a month for "landscaping lafayette": Google Ads' lowest reported band, very few searches
Seasonalitybusiest: Mar
Advertisers bid about £6.34 a click (approx., converted on 19 October 2026). Advertisers bid about $8.44 a click.
How competitive is local search in Lafayette?
2 of the top 20 HVAC businesses on Lafayette's map show no website
Of the top 20, at least half have 332 reviews or more; their average rating is 4.84. On the same map, 1 of the top 20 plumbers and 1 of the top 20 roofers show no website.
Google Maps around Lafayette: the top listings
Plumber
1 of the top 20 show no website
82 median Google reviews
4.7 average rating
HVAC
2 of the top 20 show no website
332 median Google reviews
4.84 average rating
Roofer
1 of the top 20 show no website
96 median Google reviews
4.87 average rating
Median Google reviews of the top listings
LafayetteUS median
0100200300400
Plumber 82
HVAC 332
Roofer 96
| Trade | Lafayette | US median |
|---|---|---|
| Plumber | 82 | 31 |
| HVAC | 332 | 28.5 |
| Roofer | 96 | 24 |
Your review gap
How do your reviews compare on Lafayette's map?
82
reviews behind the Lafayette median for plumbers on the map (82).
Reviews are one of several signals Google Maps uses.
Out-build the top listings
Fast, well-structured service pages and structured data are often the quickest gains.
Lafayette's plumbers on Google Maps are here.
Cover every place you serve
A page each for Scott and Broussard and the rest of the area around Lafayette, before competitors do.
- 1
AI answers
AI search optimisation and structured data, so Google's AI Overviews, ChatGPT and Gemini can cite you.
- 2
The map pack
Google Business Profile management, regular posts, local citations and a steady flow of reviews.
- 3
The organic results
Service and area pages, technical fixes and backlinks from relevant sites.
Who do the AIs name as the best landscaping company in Lafayette, Louisiana?
Each link opens in a new tab with the question filled in. If you're not named, that's what GEO fixes.
No website yet? You are not alone: 2 of the top 20 HVAC businesses on Lafayette's Google map show no website. Websites for Lafayette businesses
How businesses start and close near Lafayette
In 2023, Lafayette Parish's new establishment rate was 8.576%
The closure rate was 7.355%; in 2018, 9.106% opened and 8.602% closed.
8.576%new establishment rate
7.355%closure rate
9.106%new establishment rate in 2018
8.602%closure rate in 2018
Across the US
US figures for context
Read Lafayette's figures against these two from the US.
Websites
17%
17% of US small businesses still don't have a website
AI
45%
45% of US consumers say they use ChatGPT or other generative AI tools for local business recommendations
What this means for a Lafayette service business
Of the top 20 Google Maps results for "hvac" around Lafayette, 2 show no website; if your own listing has no website link, adding one is worth checking. On reviews, at least half of those 20 listings have 332 reviews or more. Among the service phrases Google Ads has figures for, "landscaping lafayette" comes first, at 390 searches a month in Louisiana.
Plans for Lafayette businesses
Same plans, same senior team, wherever you are.
Need a website too? SEO-ready websites from $79 a month. Explore websites
Results
Results, by name
Campaigns we have run, with their figures on our case studies page.
Entertainment brand · Portsmouth & Basingstoke
131.7%
more organic traffic
Escape Room Business Doubles Organic Traffic Growth
Exciting Escapes · campaign started July 2022 · results over six months
71.8%referring domains
143.8%organic keywords
Dental practice · Croydon
146%
more organic traffic
Dental Practice Achieves 146% Growth
Mayfield Dental · campaign started June 2024 · results over six months
101.4%referring domains
163.9%organic keywords
“Best SEO Agency out there. Alex and the team have been incredibly helpful and insightful with building our hospitality furniture website seo rankings and with lots of technical help. Would recommend straight away to anyone looking for an agency that covers everything from SEO level to technical website details. Prompt replies, attention to detail and they go above and beyond. Thanks guys.”
Questions about Lafayette
What Lafayette business owners ask us
Do you work with businesses in Lafayette?
Yes. Breakline's remote team of senior SEO specialists works with service businesses across the US and UK, including Lafayette.
Is there search demand for landscaping in Lafayette?
"landscaping lafayette" averaged 390 searches a month in Louisiana in the 12 months to September 2026.
When do people in Lafayette search most for landscaping?
Searches for "landscaping lafayette" in Louisiana peaked in March 2026 and June 2026 at 720, against an average of 390 a month.
Do I need an SEO agency in Lafayette?
It depends on how easily customers find you now. "landscaping lafayette" averages 390 searches a month in Louisiana, and 2 of the top 20 HVAC businesses on Google Maps around Lafayette show no website. If you are missing from searches like these, an SEO agency can work on your Google Business Profile, website and reviews so that you show up.
What is the population of Lafayette?
About 121,700 people live in Lafayette city (2020–2024).
How crowded is Google Maps for HVAC businesses in Lafayette?
Of the top 20 HVAC businesses on Google Maps around Lafayette, 2 show no website; at least half of them have 332 reviews or more.
How common is self-employment in Lafayette?
13.4% of workers in Lafayette city are self-employed (ACS 2020–2024).
How many businesses are there in Lafayette?
Lafayette Parish has 8,844 employer businesses (2023) and 29,026 businesses with no employees (2024).
Nearby areas we cover
Lafayette and the places around it
Within 7 miles
- Scott4.6 mi
- Broussard6.4 mi
- Milton6.8 mi
Location pages near Lafayette
Louisiana
All towns we cover in Louisiana
Read next: SEO for Electricians – How to Generate Calls from Local Searches
Straight-line distances
First steps for a Lafayette business
- Own the map around Lafayette
Service areas set to the places you cover, regular posts and a review routine aimed at Lafayette's median on Google Maps.
- Pages for the places you cover
Scott, Broussard and Milton: real pages with your jobs, photos and reviews from each area.
- Be named by AI assistants
Structured data, consistent business listings and clear answers to what Lafayette customers ask.
Get in touch
Ask about SEO for your Lafayette business
Tell us what you do and where you work. A senior specialist replies by email, or call us now.
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