Win the map pack first
A managed Google Business Profile, reviews coming in every month and service pages written the way Opelika customers search.
SEO and websites in Opelika
Opelika SEO Company
SEO, Google Maps and websites that bring in calls from Opelika, run by senior specialists, remotely.
Local people32,820
Dentist searches590
Employers3,377
Landscapers75
5/14
of the top 14 roofers on Opelika's Google map show no website.
Opelika at a glance
Opelika city is home to about 32,800 people
The median household income is $65,004, and 69.1% of homes are owner-occupied (ACS 2020–2024).
32,820people
13,467households
69.1%of homes are owner-occupied
$65,004median household income
Businesses around Opelika
There are 3,377 employer businesses in Lee County
69.1% of them have fewer than ten employees (County Business Patterns 2023).
3,377employer businesses
69.1%have fewer than 10 employees
73%of US employer businesses have fewer than 10 employees
Business size
Which sectors lead
How many firms each trade has
75Landscaping companies
57Plumbing and HVAC contractors
49Dental practices
46Law firms
37Residential remodelers
35Electrical contractors
33Auto repair shops
30Beauty salons
Self-employment in Opelika
8.2% of workers in Opelika work for themselves
Lee County has 14,207 businesses with no employees (Nonemployer Statistics 2024).
8.2%of workers are self-employed
14,207businesses with no employees
Searches that name Opelika
"dentist opelika" has the most searches of the service phrases with a Google Ads figure
"dentist opelika" averages 590 searches a month in Alabama; "locksmith opelika" 260 and "landscaping opelika" 30. Google Ads shows very low search volume for the other service phrases it gives a figure for.
| Trade · search phrase | Searches a month | 12 months | Median reviews | No website | Competition |
|---|---|---|---|---|---|
| "dentist opelika" | 590 | Busiest month: Jan | – | – | – |
| "locksmith opelika" | 260 | Busiest month: Jun | – | – | – |
| "landscaping opelika" | 30 | Busiest month: Mar | – | – | – |
| "house cleaning opelika" | 10 | Busiest month: Mar | – | – | – |
| "hvac repair opelika" | 10 | Busiest month: Oct | 97 | 3 of 20 | Medium |
| "roofer opelika" | 10 | Busiest month: Oct | 21 | 5 of 14 | Lower |
590searches a month for "dentist opelika": Google Ads' lowest reported band, very few searches
Seasonalitybusiest: Jan
Advertisers bid about £10.29 a click (approx., converted on 19 October 2026). Advertisers bid about $13.71 a click.
Who shows up on Opelika's map
5 of the top 14 roofers on Opelika's map show no website
Of the top 14, at least half have 21 reviews or more; their average rating is 4.74. On the same map, 4 of the top 20 plumbers and 3 of the top 20 HVAC businesses show no website.
Google Maps around Opelika: the top listings
Plumber
4 of the top 20 show no website
44 median Google reviews
4.65 average rating
HVAC
3 of the top 20 show no website
97 median Google reviews
4.79 average rating
Roofer
5 of the top 14 show no website
21 median Google reviews
4.74 average rating
Median Google reviews of the top listings
OpelikaAuburnUS median
050100150200
Plumber 44
HVAC 97
Roofer 21
| Trade | Opelika | Nearest larger town | US median |
|---|---|---|---|
| Plumber | 44 | Auburn: 82 | 31 |
| HVAC | 97 | Auburn: 177 | 28.5 |
| Roofer | 21 | Auburn: 16 | 24 |
Measure your gap
How do your reviews compare on Opelika's map?
44
reviews behind the Opelika median for plumbers on the map (44).
Google Maps weighs reviews alongside other signals.
Build past the top listings
Fast, well-structured service pages and structured data are often the quickest gains.
Opelika's plumbers on Google Maps are here.
Own the whole area
A page each for Auburn and Tuskegee and the rest of the area around Opelika, before competitors do.
- 1
AI answers
Structured data and AI search optimisation, so ChatGPT, Gemini and Google's AI Overviews can cite you.
- 2
The map pack
Google Business Profile management, regular posts, local citations and a steady flow of reviews.
- 3
The organic results
Service and area pages, technical fixes and backlinks from relevant sites.
Who do the AIs name as the best dentist in Opelika, Alabama?
Each link opens in a new tab with the question filled in. If you're not named, that's what GEO fixes.
No website yet? You are not alone: 5 of the top 14 roofers on Opelika's Google map show no website. Websites for Opelika businesses
New businesses and survival
New establishments opened at a rate of 10.817% in Lee County in 2023
The closure rate was 7.414%; in 2018, 9.413% opened and 7.592% closed.
10.817%new establishment rate
7.414%closure rate
9.413%new establishment rate in 2018
7.592%closure rate in 2018
Across the US
US figures for context
Read Opelika's figures against these two from the US.
Websites
17%
17% of US small businesses still don't have a website
AI
45%
45% of US consumers say they use ChatGPT or other generative AI tools for local business recommendations
What this means for an Opelika service business
Around Opelika, 5 of the 14 results Google Maps returned for "roofer" show no website; if yours shows no website, adding the link is worth considering. On reviews, at least half of those 14 listings have 21 reviews or more. The most-searched of the service phrases Google Ads gives a figure for is "dentist opelika", at 590 searches a month in Alabama; next is "locksmith opelika", at 260 a month.
Plans for Opelika businesses
Same plans, same senior team, wherever you are.
Need a website too? SEO-ready websites from $79 a month. Explore websites
Results
Results, by name
Campaigns we have run, with their figures on our case studies page.
Dental practice · Croydon
146%
more organic traffic
Dental Practice Achieves 146% Growth
Mayfield Dental · campaign started June 2024 · results over six months
101.4%referring domains
163.9%organic keywords
Dental care brand · Worldwide
110.8%
more organic keywords
Children's Oral Care Brand Doubles Organic Keywords
Brush Baby · campaign started October 2020 · results over six months
86.6%referring domains
53.2%organic traffic
“Best SEO Agency out there. Alex and the team have been incredibly helpful and insightful with building our hospitality furniture website seo rankings and with lots of technical help. Would recommend straight away to anyone looking for an agency that covers everything from SEO level to technical website details. Prompt replies, attention to detail and they go above and beyond. Thanks guys.”
Questions about Opelika
Questions Opelika businesses ask
Do you work with businesses in Opelika?
Yes. Breakline's remote team of senior SEO specialists works with service businesses across the US and UK, including Opelika.
How often do people search for a dentist in Opelika?
"dentist opelika" averaged 590 searches a month in Alabama in the 12 months to September 2026.
Which month has the most searches for landscaping in Opelika?
Searches for "landscaping opelika" in Alabama peaked in March 2026 at 70, against an average of 30 a month.
Do I need an SEO agency in Opelika?
It depends on how easily customers find you now. "dentist opelika" averages 590 searches a month in Alabama, and 5 of the top 14 roofers on Google Maps around Opelika show no website. If you are missing from searches like these, an SEO agency can work on your Google Business Profile, website and reviews so that you show up.
What is the population of Opelika?
Opelika city has about 32,800 people (2020–2024).
What does Google Maps competition look like for roofers in Opelika?
Of the top 14 roofers on Google Maps around Opelika, 5 show no website, and at least half of them have 21 reviews or more (the same figure around Auburn is 16).
How many people in Opelika work for themselves?
8.2% of workers in Opelika city are self-employed (ACS 2020–2024).
How many businesses are there around Opelika?
Lee County has 3,377 employer businesses (2023) and 14,207 businesses with no employees (2024).
Near Opelika
Around Opelika
Location pages near Opelika
What we'd do first for a Opelika business
- Own the map around Opelika
Service areas set to the places you cover, regular posts and a review routine aimed at Opelika's median on Google Maps.
- One page per place
Auburn, Tuskegee and Phenix City: real pages with your jobs, photos and reviews from each area.
- Show up in AI answers
Structured data, consistent business listings and clear answers to what Opelika customers ask.
Get in touch
Ask about SEO for your Opelika business
Tell us what you do and where you work. A senior specialist replies by email, or call us now.
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