Start with the map pack
A managed Google Business Profile, reviews coming in every month and service pages written the way Shrewsbury customers search.
SEO, Google Maps and websites in Shrewsbury
SEO Agency Shrewsbury
SEO, Google Maps and websites that bring in calls from Shrewsbury, run by senior specialists, remotely.
Working with businesses across SY1, SY2 and SY3, including Mardol and Mountfields.
Postcode districts:SY1SY2SY3
Local people79,040
Dentist searches1,900
Businesses15,920
Repair garages360
6/20
of the top 20 plumbers on Shrewsbury's Google map show no website.
Shrewsbury in numbers
About 79,000 people live in the Shrewsbury built-up area
That is 2.7% more than in mid-2022. 64.4% of households own their home.
79,040people
2.7%change since mid-2022
33,307households
64.4%of homes are owner-occupied
19%of homes are rented privately
333,162people in the wider district
Shrewsbury's business base
In the Shropshire district, 90% of businesses employ fewer than ten people
Agriculture, forestry and fishing firms make up 19.4% of the district's 15,920 VAT- or PAYE-registered businesses.
15,920VAT- or PAYE-registered businesses
90%employ fewer than 10 people
89.1%of UK businesses employ fewer than 10 people
3,655registered workplaces in Shrewsbury's neighbourhood areas
3,100sole proprietors
Business size
By sector, share of businesses
Registered firms by trade
360Vehicle repair garages
315House builders
315Electricians
260Plumbing, heating and air-con firms
235Hair and beauty salons
205Landscapers
160Accountancy firms
130Joiners
Self-employment in Shrewsbury
In Shrewsbury, 15.5% of working residents are self-employed
Of them, 4,651 work without employees and 833 employ others (Census 2021). That compares with 17.1% across England and Wales.
15.5%of working residents are self-employed
4,651self-employed without employees
833self-employed with employees
17.1%across England and Wales
Searches that name Shrewsbury
"dentist shrewsbury" is the most searched of the service phrases we checked
"dentist shrewsbury" averages 1,900 searches a month across the UK; "plumber shrewsbury" 1,000, "roofer shrewsbury" 480 and "electrician shrewsbury" 390.
| Trade · search phrase | Searches a month | 12 months | Median reviews | No website | Competition |
|---|---|---|---|---|---|
| "dentist shrewsbury" | 1,900 | Busiest month: Apr | – | – | – |
| "plumber shrewsbury" | 1,000 | Busiest month: Jan | 24 | 6 of 20 | Lower |
| "roofer shrewsbury" | 480 | Busiest month: Mar | 11 | 2 of 20 | Lower |
| "electrician shrewsbury" | 390 | Busiest month: Oct | 5 | 5 of 20 | Lower |
| "locksmith shrewsbury" | 390 | Busiest month: Oct | – | – | – |
| "accountant shrewsbury" | 320 | Busiest month: May | – | – | – |
| "builder shrewsbury" | 320 | Busiest month: Jan | – | – | – |
| "cleaner shrewsbury" | 260 | Busiest month: Jan | – | – | – |
| "landscaper shrewsbury" | 110 | Busiest month: Oct | – | – | – |
| "mechanic shrewsbury" | 110 | Busiest month: Mar | – | – | – |
1,900searches a month for "dentist shrewsbury": Google Ads' lowest reported band, very few searches
Seasonalitybusiest: Apr
Advertisers bid about £2.91 a click (approx., converted on 19 October 2026). Advertisers bid about $3.88 a click.
How competitive is local search in Shrewsbury?
6 of the top 20 plumbers on Shrewsbury's map show no website
At least half of the top 20 have 24 reviews or more, and their average rating is 4.73. On the same map, 5 of the top 20 electricians and 2 of the top 20 roofers show no website.
The top listings on Google Maps, by trade
Plumber
6 of the top 20 show no website
24 median Google reviews
4.73 average rating
Electrician
5 of the top 20 show no website
5 median Google reviews
4.92 average rating
Roofer
2 of the top 20 show no website
11 median Google reviews
4.45 average rating
Median Google reviews of the top listings
ShrewsburyTelfordUK median
010203040
Plumber 24
Electrician 5
Roofer 11
| Trade | Shrewsbury | Nearest larger town | UK median |
|---|---|---|---|
| Plumber | 24 | Telford: 37 | 19 |
| Electrician | 5 | Telford: 23 | 9 |
| Roofer | 11 | Telford: 9 | 11 |
Check your gap
How do your reviews compare on Shrewsbury's map?
24
reviews behind the Shrewsbury median for plumbers on the map (24).
Google Maps weighs reviews alongside other signals.
Out-build the top listings
Fast, well-structured service pages and structured data are often the quickest gains.
Cover every place you serve
Pages for Mardol and Mountfields and the other places around Shrewsbury, before competitors notice.
Shrewsbury's plumbers on Google Maps are here.
- 1
AI answers
Structured data and AI search optimisation, so ChatGPT, Gemini and Google's AI Overviews can cite you.
- 2
The map pack
A managed Google Business Profile, regular posts, local citations and new reviews every month.
- 3
The organic results
Technical fixes, service and area pages, and backlinks from relevant sites.
Who do the AIs name as the best dentist in Shrewsbury?
Each link opens in a new tab with the question filled in. If you're not named, that's what GEO fixes.
No website yet? You are not alone: 6 of the top 20 plumbers on Shrewsbury's Google map show no website. Websites for Shrewsbury businesses
How businesses start and close near Shrewsbury
In 2024, 1,165 businesses started in the Shropshire district
1,095 closed. 49.8% of those started in 2019 were still trading five years later.
1,165businesses started
1,095businesses closed
49.8%of 2019 start-ups still trading five years on
13,645active businesses
Across the UK
How the UK compares
Read Shrewsbury's figures against these two from the UK.
Websites
65%
Only 65% of UK construction businesses have a website; 34% say they don't
Search
77%
Google Maps was the UK's third most-used smartphone app in May 2025, reaching 77% of adult smartphone users that month
What this means for a Shrewsbury service business
Around Shrewsbury, 6 of the top 20 Google Maps results for "plumber" show no website; it is worth checking that your own listing links to your website. Of those 20 listings, at least half have 24 reviews or more. Among the service phrases in our check, "dentist shrewsbury" comes first, at 1,900 searches a month across the UK, with "plumber shrewsbury" second at 1,000 a month.
Plans for Shrewsbury businesses
Same plans, same senior team, wherever you are.
Need a website too? SEO-ready websites from £49 a month. Explore websites
Results
Results, by name
Campaigns we have run, with their figures on our case studies page.
Dental practice · Croydon
146%
more organic traffic
Dental Practice Achieves 146% Growth
Mayfield Dental · campaign started June 2024 · results over six months
101.4%referring domains
163.9%organic keywords
Dental care brand · Worldwide
110.8%
more organic keywords
Children's Oral Care Brand Doubles Organic Keywords
Brush Baby · campaign started October 2020 · results over six months
86.6%referring domains
53.2%organic traffic
“Best SEO Agency out there. Alex and the team have been incredibly helpful and insightful with building our hospitality furniture website seo rankings and with lots of technical help. Would recommend straight away to anyone looking for an agency that covers everything from SEO level to technical website details. Prompt replies, attention to detail and they go above and beyond. Thanks guys.”
Questions about Shrewsbury
Questions Shrewsbury businesses ask
Do you work with businesses in Shrewsbury?
Yes. Breakline's remote team of senior SEO specialists works with service businesses across the UK and US, including Shrewsbury.
How many people search for a dentist in Shrewsbury?
"dentist shrewsbury" averaged 1,900 searches a month across the UK in the 12 months to September 2026.
Which month has the most searches for a plumber in Shrewsbury?
Searches for "plumber shrewsbury" across the UK peaked in January 2026 and February 2026 at 1,900, against an average of 1,000 a month.
Do I need an SEO agency in Shrewsbury?
It depends on how easily customers find you now. "dentist shrewsbury" averages 1,900 searches a month across the UK, and 6 of the top 20 plumbers on Google Maps around Shrewsbury show no website. If you are missing from searches like these, an SEO agency can work on your Google Business Profile, website and reviews so that you show up.
What is the population of Shrewsbury?
The Shrewsbury built-up area has about 79,000 people (mid-2024).
What does Google Maps competition look like for plumbers in Shrewsbury?
Of the top 20 plumbers on Google Maps around Shrewsbury, 6 show no website, and at least half of them have 24 reviews or more (the same figure around Telford is 37).
What share of Shrewsbury's workers are self-employed?
15.5% of working residents in Shrewsbury are self-employed (Census 2021).
How many businesses are there in Shrewsbury?
The Shropshire district has 15,920 VAT- or PAYE-registered businesses (March 2026); 90% employ fewer than ten people.
Around Shrewsbury
Shrewsbury and its neighbours
Within 7 miles
- Mardol0.3 mi
- Mountfields0.3 mi
- Castle Forgate0.4 mi
- Castle Fields0.5 mi
- Coton Hill0.5 mi
- Coleham0.6 mi
- Frankwell0.6 mi
- Quarry, The0.6 mi
- The Quarry0.6 mi
- Greenfields0.7 mi
- Spring Gardens0.8 mi
- Underdale0.8 mi
Other towns we cover nearby
Shropshire
All towns we cover in Shropshire
Read next: Plumber SEO – Ranking for Emergency Keywords and Local Searches
Straight-line distances
First steps for a Shrewsbury business
- Start with Shrewsbury's map
Service areas set to SY1, SY2 and SY3, regular posts and a review routine aimed at Shrewsbury's median on Google Maps.
- A page for each place you work
Mardol, Mountfields and Castle Forgate: real pages with your jobs, photos and reviews from each area.
- Show up in AI answers
Structured data, consistent business listings and clear answers to what Shrewsbury customers ask.
Get in touch
Ask about SEO for your Shrewsbury business
Tell us what you do and where you work. A senior specialist replies by email, or call us now.
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