Win the map pack first
A managed Google Business Profile, reviews coming in every month and service pages written the way Hatfield customers search.
SEO and websites in Hatfield
SEO Agency Hatfield
SEO, Google Maps and websites that bring in calls from Hatfield, run by senior specialists, remotely.
Working with businesses across AL9 and AL10, including Roe Green and Oxlease.
Postcode districts:AL9AL10
Local people43,211
Dentist searches1,300
Businesses5,235
House builders150
9/20
of the top 20 electricians on Hatfield's Google map show no website.
Hatfield in numbers
The Hatfield built-up area is home to about 43,200 people
That is 5.3% more than in mid-2022. 42.2% of households own their home and 27.2% rent privately.
43,211people
5.3%change since mid-2022
12,839households
42.2%of homes are owner-occupied
27.2%of homes are rented privately
121,748people in the wider district
Hatfield's business base
17.7% of businesses in the Welwyn Hatfield district are construction firms
89.7% of the district's 5,235 VAT- or PAYE-registered businesses employ fewer than ten people.
5,235VAT- or PAYE-registered businesses
89.7%employ fewer than 10 people
89.1%of UK businesses employ fewer than 10 people
1,785registered workplaces in Hatfield's neighbourhood areas
490sole proprietors
By size
Share of businesses by sector
How many firms each trade has
150House builders
135Electricians
125Plumbing, heating and air-con firms
100Vehicle repair garages
85Accountancy firms
85Hair and beauty salons
55Joiners
50Landscapers
Owner-operators in Hatfield
16.5% of working residents in Hatfield are self-employed
Of them, 2,160 work without employees and 373 employ others (Census 2021). That compares with 17.1% across England and Wales.
16.5%of working residents are self-employed
2,160self-employed without employees
373self-employed with employees
17.1%across England and Wales
What people in Hatfield search for each month
"dentist hatfield" has the most searches of the service phrases with a Google Ads figure
"dentist hatfield" averages 1,300 searches a month across the UK; "plumber hatfield" 260, "locksmith hatfield" 140 and "cleaner hatfield" 110.
| Trade · search phrase | Searches a month | 12 months | Median reviews | No website | Competition |
|---|---|---|---|---|---|
| "dentist hatfield" | 1,300 | Busiest month: Jan | – | – | – |
| "plumber hatfield" | 260 | Busiest month: Feb | 49 | 4 of 20 | Medium |
| "locksmith hatfield" | 140 | Busiest month: Nov | – | – | – |
| "cleaner hatfield" | 110 | Busiest month: Oct | – | – | – |
| "electrician hatfield" | 110 | Busiest month: Nov | 5 | 9 of 20 | Lower |
| "mechanic hatfield" | 50 | Busiest month: Nov | – | – | – |
| "accountant hatfield" | 30 | Busiest month: Oct | – | – | – |
| "builder hatfield" | 20 | Busiest month: Feb | – | – | – |
1,300searches a month for "dentist hatfield": Google Ads' lowest reported band, very few searches
Seasonalitybusiest: Jan
Advertisers bid about £5.23 a click (approx., converted on 19 October 2026). Advertisers bid about $6.96 a click.
How competitive is local search in Hatfield?
9 of the top 20 electricians on Hatfield's map show no website
At least half of the top 20 have 5 reviews or more, and their average rating is 4.86. On the same map, 4 of the top 20 plumbers and 7 of the top 20 roofers show no website.
The top listings on Google Maps, by trade
Plumber
4 of the top 20 show no website
49 median Google reviews
4.89 average rating
Electrician
9 of the top 20 show no website
5 median Google reviews
4.86 average rating
Roofer
7 of the top 20 show no website
15 median Google reviews
4.78 average rating
Median Google reviews of the top listings
HatfieldSt AlbansUK median
020406080
Plumber 49
Electrician 5
Roofer 15
| Trade | Hatfield | Nearest larger town | UK median |
|---|---|---|---|
| Plumber | 49 | St Albans: 74 | 19 |
| Electrician | 5 | St Albans: 17 | 9 |
| Roofer | 15 | St Albans: 39 | 11 |
Measure your gap
Where would your reviews put you on Hatfield's map?
49
reviews behind the Hatfield median for plumbers on the map (49).
Reviews are only one of the signals Google Maps uses.
Build past the top listings
Fast, well-structured service pages and structured data are often the quickest gains.
Hatfield's plumbers on Google Maps are here.
Own the whole area
A page each for Roe Green and Oxlease and the rest of the area around Hatfield, before competitors do.
- 1
AI answers
AI search optimisation and structured data, so Google's AI Overviews, ChatGPT and Gemini can cite you.
- 2
The map pack
Google Business Profile management, regular posts, local citations and a steady flow of reviews.
- 3
The organic results
Technical fixes, service and area pages, and backlinks from relevant sites.
Who do the AIs name as the best dentist in Hatfield?
Each link opens in a new tab with the question filled in. If you're not named, that's what GEO fixes.
No website yet? You are not alone: 9 of the top 20 electricians on Hatfield's Google map show no website. Websites for Hatfield businesses
Business openings and closures around Hatfield
600 businesses started in the Welwyn Hatfield district in 2024
490 closed. 33.1% of those started in 2019 were still trading five years later.
600businesses started
490businesses closed
33.1%of 2019 start-ups still trading five years on
5,560active businesses
Across the UK
How the UK compares
Read Hatfield's figures against these two from the UK.
Websites
65%
Only 65% of UK construction businesses have a website; 34% say they don't
Trust
55%
55% of UK adults responsible for home repairs say it is difficult to find a trader they trust to deliver good-quality work; only 27% say it is easy
What this means for a Hatfield service business
Of the service phrases that have a Google Ads figure, "dentist hatfield" is searched most often, at 1,300 searches a month across the UK, and "plumber hatfield" comes next at 260 a month. For "electrician" around Hatfield, 9 of the top 20 Google Maps results show no website; it is worth making sure your own Google Business Profile links to your site. Half or more of those 20 listings have at least 5 reviews.
Plans for Hatfield businesses
Same plans, same senior team, wherever you are.
Need a website too? SEO-ready websites from £49 a month. Explore websites
Results
Results, by name
Campaigns we have run, with their figures on our case studies page.
Dental practice · Croydon
146%
more organic traffic
Dental Practice Achieves 146% Growth
Mayfield Dental · campaign started June 2024 · results over six months
101.4%referring domains
163.9%organic keywords
Dental care brand · Worldwide
110.8%
more organic keywords
Children's Oral Care Brand Doubles Organic Keywords
Brush Baby · campaign started October 2020 · results over six months
86.6%referring domains
53.2%organic traffic
“Best SEO Agency out there. Alex and the team have been incredibly helpful and insightful with building our hospitality furniture website seo rankings and with lots of technical help. Would recommend straight away to anyone looking for an agency that covers everything from SEO level to technical website details. Prompt replies, attention to detail and they go above and beyond. Thanks guys.”
Questions about Hatfield
What Hatfield business owners ask us
Do you work with businesses in Hatfield?
Yes. Breakline's remote team of senior SEO specialists works with service businesses across the UK and US, including Hatfield.
How often do people search for a dentist in Hatfield?
"dentist hatfield" averaged 1,300 searches a month across the UK in the 12 months to September 2026.
Which month has the most searches for a plumber in Hatfield?
Searches for "plumber hatfield" across the UK peaked in February 2026 at 590, against an average of 260 a month.
Do I need an SEO agency in Hatfield?
It depends on how easily customers find you now. "dentist hatfield" averages 1,300 searches a month across the UK, and 9 of the top 20 electricians on Google Maps around Hatfield show no website. If you are missing from searches like these, an SEO agency can work on your Google Business Profile, website and reviews so that you show up.
What is the population of Hatfield?
The Hatfield built-up area has about 43,200 people (mid-2024).
How crowded is Google Maps for electricians in Hatfield?
Of the top 20 electricians on Google Maps around Hatfield, 9 show no website; at least half of them have 5 reviews or more (the same figure around St Albans is 17).
How many people in Hatfield work for themselves?
16.5% of working residents in Hatfield are self-employed (Census 2021).
How many businesses are there in Hatfield?
The Welwyn Hatfield district has 5,235 VAT- or PAYE-registered businesses (March 2026); 89.7% employ fewer than ten people.
Near Hatfield
Hatfield and the places around it
Within 7 miles
- Roe Green0.1 mi
- Oxlease0.5 mi
- Birchwood0.6 mi
- Old Hatfield0.6 mi
- South Hatfield0.8 mi
- Hyde, Nast0.9 mi
- Nast Hyde0.9 mi
- Ellenbrook1.0 mi
- Hatfield Garden Village1.0 mi
- The Ryde1.0 mi
- Hatfield Park1.2 mi
- Mount Pleasant1.2 mi
Location pages near Hatfield
Hertfordshire
All towns we cover in Hertfordshire
Read next: Plumber SEO – Ranking for Emergency Keywords and Local Searches
Straight-line distances
First steps for a Hatfield business
- Own the map around Hatfield
Service areas set to AL9 and AL10, regular posts and a review routine aimed at Hatfield's median on Google Maps.
- One page per place
Roe Green, Oxlease and Birchwood: real pages with your jobs, photos and reviews from each area.
- Get mentioned in AI answers
Structured data, consistent business listings and clear answers to what Hatfield customers ask.
Get in touch
Ask about SEO for your Hatfield business
Tell us what you do and where you work. A senior specialist replies by email, or call us now.
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