Win the map pack first
A managed Google Business Profile, reviews coming in every month and service pages written the way Hereford customers search.
SEO, Google Maps and websites in Hereford
SEO Agency Hereford
SEO, Google Maps and websites that bring in calls from Hereford, run by senior specialists, remotely.
Working with businesses across HR1, HR2 and HR4, including Hereford St. Martins and Portfields.
Postcode districts:HR1HR2HR4
Local people60,977
Dentist searches1,600
Businesses10,840
Repair garages220
3/20
of the top 20 electricians on Hereford's Google map show no website.
Who lives in Hereford
About 61,000 people call the Hereford built-up area home
That is 0.7% more than in mid-2022. 58.4% of households own their home.
60,977people
0.7%change since mid-2022
24,953households
58.4%of homes are owner-occupied
20.3%of homes are rented privately
192,539people in the wider district
Hereford's business base
Fewer than ten people work at 90.1% of businesses in the Herefordshire district
Agriculture, forestry and fishing firms make up 20.5% of the district's 10,840 VAT- or PAYE-registered businesses.
10,840VAT- or PAYE-registered businesses
90.1%employ fewer than 10 people
89.1%of UK businesses employ fewer than 10 people
2,170registered workplaces in Hereford's neighbourhood areas
2,280sole proprietors
How big they are
Which sectors lead
Firms by trade
220Vehicle repair garages
200House builders
175Electricians
175Landscapers
165Plumbing, heating and air-con firms
110Hair and beauty salons
95Accountancy firms
90Joiners
Owner-operators in Hereford
13.8% of working residents in Hereford are self-employed
Of them, 3,207 work without employees and 519 employ others (Census 2021). That compares with 17.1% across England and Wales.
13.8%of working residents are self-employed
3,207self-employed without employees
519self-employed with employees
17.1%across England and Wales
What Hereford customers search for
Of the service phrases with a Google Ads figure, "dentist hereford" is searched most
"dentist hereford" averages 1,600 searches a month across the UK; "plumber hereford" 720, "roofer hereford" 480 and "builder hereford" 260.
| Trade · search phrase | Searches a month | 12 months | Median reviews | No website | Competition |
|---|---|---|---|---|---|
| "dentist hereford" | 1,600 | Busiest month: Oct | – | – | – |
| "plumber hereford" | 720 | Busiest month: Oct | 23 | 3 of 20 | Lower |
| "roofer hereford" | 480 | Busiest month: Oct | 5 | 3 of 20 | Lower |
| "builder hereford" | 260 | Busiest month: Oct | – | – | – |
| "locksmith hereford" | 260 | Busiest month: Oct | – | – | – |
| "accountant hereford" | 210 | Busiest month: Jan | – | – | – |
| "electrician hereford" | 210 | Busiest month: Oct | 12 | 3 of 20 | Lower |
| "cleaner hereford" | 170 | Busiest month: Oct | – | – | – |
| "mechanic hereford" | 110 | Busiest month: Oct | – | – | – |
1,600searches a month for "dentist hereford": Google Ads' lowest reported band, very few searches
Seasonalitybusiest: Oct
Advertisers bid about £3.16 a click (approx., converted on 19 October 2026). Advertisers bid about $4.21 a click.
Who shows up on Hereford's map
3 of the top 20 electricians on Hereford's map show no website
The top 20 have an average rating of 4.86, and at least half of them have 12 reviews or more. On the same map, 3 of the top 20 plumbers and 3 of the top 20 roofers show no website.
Top Google Maps listings for each trade
Plumber
3 of the top 20 show no website
23 median Google reviews
4.79 average rating
Electrician
3 of the top 20 show no website
12 median Google reviews
4.86 average rating
Roofer
3 of the top 20 show no website
5 median Google reviews
4.55 average rating
Median Google reviews of the top listings
HerefordUK median
08152330
Plumber 23
Electrician 12
Roofer 5
| Trade | Hereford | UK median |
|---|---|---|
| Plumber | 23 | 19 |
| Electrician | 12 | 9 |
| Roofer | 5 | 11 |
Measure your gap
How do your reviews compare on Hereford's map?
23
reviews behind the Hereford median for plumbers on the map (23).
Reviews are one of several signals Google Maps uses.
Build past the top listings
Fast, well-structured service pages and structured data are often the quickest gains.
Cover every place you serve
A page each for Hereford St. Martins and Portfields and the rest of the area around Hereford, before competitors do.
Hereford's plumbers on Google Maps are here.
- 1
AI answers
AI search optimisation and structured data, so Google's AI Overviews, ChatGPT and Gemini can cite you.
- 2
The map pack
Google Business Profile management, regular posts, local citations and a steady flow of reviews.
- 3
The organic results
Service and area pages, technical fixes and backlinks from relevant sites.
Who do the AIs name as the best dentist in Hereford?
Each link opens in a new tab with the question filled in. If you're not named, that's what GEO fixes.
No website yet? You are not alone: 3 of the top 20 electricians on Hereford's Google map show no website. Websites for Hereford businesses
New businesses and survival
830 businesses started in the Herefordshire district in 2024
725 closed. 50% of those started in 2019 were still trading five years later.
830businesses started
725businesses closed
50%of 2019 start-ups still trading five years on
9,100active businesses
Across the UK
The national picture
Read Hereford's figures against these two from the UK.
Websites
65%
Only 65% of UK construction businesses have a website; 34% say they don't
Search
77%
Google Maps was the UK's third most-used smartphone app in May 2025, reaching 77% of adult smartphone users that month
What this means for a Hereford service business
First among the service phrases Google Ads has figures for is "dentist hereford", at 1,600 searches a month across the UK, and "plumber hereford" is second, at 720 a month. Around Hereford, 3 of the top 20 Google Maps results for "electrician" show no website; if your own listing shows no website, it is worth adding the link. On reviews, at least half of those 20 listings have 12 reviews or more.
Plans for Hereford businesses
Same plans, same senior team, wherever you are.
Need a website too? SEO-ready websites from £49 a month. Explore websites
Results
Results, by name
Campaigns we have run, with their figures on our case studies page.
Dental practice · Croydon
146%
more organic traffic
Dental Practice Achieves 146% Growth
Mayfield Dental · campaign started June 2024 · results over six months
101.4%referring domains
163.9%organic keywords
Dental care brand · Worldwide
110.8%
more organic keywords
Children's Oral Care Brand Doubles Organic Keywords
Brush Baby · campaign started October 2020 · results over six months
86.6%referring domains
53.2%organic traffic
“Best SEO Agency out there. Alex and the team have been incredibly helpful and insightful with building our hospitality furniture website seo rankings and with lots of technical help. Would recommend straight away to anyone looking for an agency that covers everything from SEO level to technical website details. Prompt replies, attention to detail and they go above and beyond. Thanks guys.”
Questions about Hereford
Common questions from Hereford businesses
Do you work with businesses in Hereford?
Yes. Breakline's remote team of senior SEO specialists works with service businesses across the UK and US, including Hereford.
How many people search for a dentist in Hereford?
"dentist hereford" averaged 1,600 searches a month across the UK in the 12 months to September 2026.
When is demand for a roofer highest in Hereford?
Searches for "roofer hereford" across the UK peaked in October 2025 and November 2025 at 1,000, against an average of 480 a month.
Do I need an SEO agency in Hereford?
It depends on how easily customers find you now. "dentist hereford" averages 1,600 searches a month across the UK, and 3 of the top 20 electricians on Google Maps around Hereford show no website. If you are missing from searches like these, an SEO agency can work on your Google Business Profile, website and reviews so that you show up.
What is the population of Hereford?
The Hereford built-up area has about 61,000 people (mid-2024).
What does Google Maps competition look like for electricians in Hereford?
Of the top 20 electricians on Google Maps around Hereford, 3 show no website, and half or more of them have at least 12 reviews.
What share of Hereford's workers are self-employed?
13.8% of working residents in Hereford are self-employed (Census 2021).
How many businesses does Hereford have?
The Herefordshire district has 10,840 VAT- or PAYE-registered businesses (March 2026); 90.1% employ fewer than ten people.
Near Hereford
Places around Hereford
Within 7 miles
- Hereford St. Martins0.2 mi
- Portfields0.3 mi
- Black Marstone0.4 mi
- Blackmarstone0.4 mi
- Bartonsham0.6 mi
- Hunderton0.6 mi
- Moorfields0.6 mi
- Broomy Hill0.8 mi
- Putson0.8 mi
- Widemarsh0.8 mi
- College Hill0.9 mi
- Hunderton Gardens0.9 mi
Other towns we cover nearby
Herefordshire
All towns we cover in Herefordshire
Read next: Plumber SEO – Ranking for Emergency Keywords and Local Searches
Straight-line distances
First steps for a Hereford business
- Own the map around Hereford
Service areas set to HR1, HR2 and HR4, regular posts and a review routine aimed at Hereford's median on Google Maps.
- Pages for the places you cover
Hereford St. Martins, Portfields and Black Marstone: real pages with your jobs, photos and reviews from each area.
- Get mentioned in AI answers
Structured data, consistent business listings and clear answers to what Hereford customers ask.
Get in touch
Ask about SEO for your Hereford business
Tell us what you do and where you work. A senior specialist replies by email, or call us now.
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