Win the map pack first
Google Business Profile management, a steady review routine and service pages that match how Wallingford people search.
Google, Maps and AI search in Wallingford
SEO Agency Wallingford
SEO, Google Maps and websites that bring in calls from Wallingford, run by senior specialists, remotely.
Working with businesses across OX10, including Clapcot Way and Wallingford Castle.
Postcode districts:OX10
Local people8,735
Plumber searches110
Businesses7,950
House builders180
7/20
of the top 20 electricians on Wallingford's Google map show no website.
Who lives in Wallingford
About 8,740 people live in the Wallingford built-up area
That is 1.3% more than in mid-2022. 67.1% of households own their home.
8,735people
1.3%change since mid-2022
4,195households
67.1%of homes are owner-occupied
12.9%of homes are rented privately
158,084people in the wider district
Businesses around Wallingford
Fewer than ten people work at 90.3% of businesses in the South Oxfordshire district
Of the district's 7,950 VAT- or PAYE-registered businesses, 21.3% are professional, scientific and technical firms.
7,950VAT- or PAYE-registered businesses
90.3%employ fewer than 10 people
89.1%of UK businesses employ fewer than 10 people
630registered workplaces in Wallingford's neighbourhood areas
1,090sole proprietors
Business size
By sector, share of businesses
How many firms each trade has
180House builders
150Plumbing, heating and air-con firms
130Electricians
130Vehicle repair garages
125Landscapers
110Hair and beauty salons
80Accountancy firms
80Joiners
Working for themselves in Wallingford
18.4% of working residents in Wallingford are self-employed
Of them, 744 work without employees and 138 employ others (Census 2021). That compares with 17.1% across England and Wales.
18.4%of working residents are self-employed
744self-employed without employees
138self-employed with employees
17.1%across England and Wales
What people in Wallingford search for each month
"plumber wallingford" is the most searched of the service phrases with a Google Ads figure
"plumber wallingford" averages 110 searches a month across the UK; "locksmith wallingford" 90, "builder wallingford" 50 and "electrician wallingford" 50.
| Trade · search phrase | Searches a month | 12 months | Median reviews | No website | Competition |
|---|---|---|---|---|---|
| "plumber wallingford" | 110 | Busiest month: Oct | 26 | 3 of 20 | Lower |
| "locksmith wallingford" | 90 | Busiest month: Oct | – | – | – |
| "builder wallingford" | 50 | Busiest month: Nov | – | – | – |
| "electrician wallingford" | 50 | Busiest month: Oct | 5 | 7 of 20 | Lower |
| "accountant wallingford" | 40 | Busiest month: Oct | – | – | – |
| "cleaner wallingford" | 40 | Busiest month: Jun | – | – | – |
| "roofer wallingford" | 10 | Busiest month: Nov | 9 | 3 of 7 | Lower |
110searches a month for "plumber wallingford": Google Ads' lowest reported band, very few searches
Seasonalitybusiest: Oct
Advertisers bid about £3.47 a click (approx., converted on 19 October 2026). Advertisers bid about $4.62 a click.
Who shows up on Wallingford's map
7 of the top 20 electricians on Wallingford's map show no website
The top 20 have an average rating of 4.61, and at least half of them have 5 reviews or more. On the same map, 3 of the top 20 plumbers and 3 of the top 7 roofers show no website.
Top Google Maps listings for each trade
Plumber
3 of the top 20 show no website
26 median Google reviews
4.82 average rating
Electrician
7 of the top 20 show no website
5 median Google reviews
4.61 average rating
Roofer
3 of the top 7 show no website
9 median Google reviews
4.88 average rating
Median Google reviews of the top listings
WallingfordDidcotUK median
08152330
Plumber 26
Electrician 5
Roofer 9
| Trade | Wallingford | Nearest larger town | UK median |
|---|---|---|---|
| Plumber | 26 | Didcot: 19 | 19 |
| Electrician | 5 | Didcot: 7 | 9 |
| Roofer | 9 | Didcot: 9 | 11 |
Measure your gap
How do your reviews compare on Wallingford's map?
26
reviews behind the Wallingford median for plumbers on the map (26).
Reviews are one of several signals Google Maps uses.
Build past the top listings
Fast, well-structured service pages and structured data are often the quickest gains.
Cover every place you serve
Pages for Clapcot Way and Wallingford Castle and the other places around Wallingford, before competitors notice.
Wallingford's plumbers on Google Maps are here.
- 1
AI answers
AI search optimisation and structured data, so Google's AI Overviews, ChatGPT and Gemini can cite you.
- 2
The map pack
Google Business Profile management, regular posts, local citations and a steady flow of reviews.
- 3
The organic results
Service and area pages, technical fixes and backlinks from relevant sites.
Who do the AIs name as the best plumber in Wallingford?
Each link opens in a new tab with the question filled in. If you're not named, that's what GEO fixes.
No website yet? You are not alone: 7 of the top 20 electricians on Wallingford's Google map show no website. Websites for Wallingford businesses
How businesses start and close near Wallingford
The South Oxfordshire district saw 695 businesses start in 2024
680 closed. 36.1% of those started in 2019 were still trading five years later.
695businesses started
680businesses closed
36.1%of 2019 start-ups still trading five years on
8,135active businesses
Across the UK
The national picture
Two figures from the UK to read Wallingford's numbers against.
Websites
65%
Only 65% of UK construction businesses have a website; 34% say they don't
Trust
55%
55% of UK adults responsible for home repairs say it is difficult to find a trader they trust to deliver good-quality work; only 27% say it is easy
What this means for a Wallingford service business
Of the service phrases Google Ads gives a figure for, "plumber wallingford" is searched most often, at 110 searches a month across the UK, and "locksmith wallingford" comes next at 90 a month. In the top 20 Google Maps results for "electrician" around Wallingford, 7 show no website; it is worth checking that your own listing links to your website. Half or more of those 20 listings have at least 5 reviews.
Plans for Wallingford businesses
Same plans, same senior team, wherever you are.
Need a website too? SEO-ready websites from £49 a month. Explore websites
Results
Results, by name
Campaigns we have run, with their figures on our case studies page.
Entertainment brand · Portsmouth & Basingstoke
131.7%
more organic traffic
Escape Room Business Doubles Organic Traffic Growth
Exciting Escapes · campaign started July 2022 · results over six months
71.8%referring domains
143.8%organic keywords
Dental practice · Croydon
146%
more organic traffic
Dental Practice Achieves 146% Growth
Mayfield Dental · campaign started June 2024 · results over six months
101.4%referring domains
163.9%organic keywords
“Best SEO Agency out there. Alex and the team have been incredibly helpful and insightful with building our hospitality furniture website seo rankings and with lots of technical help. Would recommend straight away to anyone looking for an agency that covers everything from SEO level to technical website details. Prompt replies, attention to detail and they go above and beyond. Thanks guys.”
Wallingford FAQs
Common questions from Wallingford businesses
Do you work with businesses in Wallingford?
Yes. Breakline's remote team of senior SEO specialists works with service businesses across the UK and US, including Wallingford.
How many people search for a plumber in Wallingford?
"plumber wallingford" averaged 110 searches a month across the UK in the 12 months to September 2026.
When is demand for a locksmith highest in Wallingford?
Searches for "locksmith wallingford" across the UK peaked in October 2025 at 260, against an average of 90 a month.
Do I need an SEO agency in Wallingford?
It depends on how easily customers find you now. "plumber wallingford" averages 110 searches a month across the UK, and 7 of the top 20 electricians on Google Maps around Wallingford show no website. If you are missing from searches like these, an SEO agency can work on your Google Business Profile, website and reviews so that you show up.
How big is Wallingford?
About 8,740 people live in the Wallingford built-up area (mid-2024).
What does Google Maps competition look like for electricians in Wallingford?
Of the top 20 electricians on Google Maps around Wallingford, 7 show no website, and half or more of them have at least 5 reviews (the same figure around Didcot is 7).
What share of Wallingford's workers are self-employed?
18.4% of working residents in Wallingford are self-employed (Census 2021).
How many businesses does Wallingford have?
The South Oxfordshire district has 7,950 VAT- or PAYE-registered businesses (March 2026); 90.3% employ fewer than ten people.
Nearby areas we cover
Places around Wallingford
Within 7 miles
- Clapcot Way0.3 mi
- Wallingford Castle0.4 mi
- Winterbrook0.5 mi
- Newnham Murren0.8 mi
- Crowmarsh Gifford0.9 mi
- Gifford, Crowmarsh1.0 mi
- Mongewell1.1 mi
- Preston Crowmarsh1.1 mi
- Slade End1.2 mi
- Severalls, The1.3 mi
- The Severalls1.3 mi
- Mackney1.4 mi
Nearby location pages
Oxfordshire
All towns we cover in Oxfordshire
Read next: Plumber SEO – Ranking for Emergency Keywords and Local Searches
Straight-line distances
Where we'd start for a Wallingford business
- Start with Wallingford's map
Service areas set to OX10, regular posts and a review routine aimed at Wallingford's median on Google Maps.
- A page for each place you work
Clapcot Way, Wallingford Castle and Winterbrook: real pages with your jobs, photos and reviews from each area.
- Get mentioned in AI answers
Structured data, consistent business listings and clear answers to what Wallingford customers ask.
Get in touch
Ask about SEO for your Wallingford business
Tell us what you do and where you work. A senior specialist replies by email, or call us now.
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