Win the map pack first
Google Business Profile management, a steady review routine and service pages that match how Wilkes-Barre people search.
Google, Maps and AI search in Wilkes-Barre
Wilkes-Barre SEO Company
SEO, Google Maps and websites that bring in calls from Wilkes-Barre, run by senior specialists, remotely.
Working with businesses across Wilkes-Barre and nearby places such as Georgetown and Kingston.
Places near Wilkes-Barre:GeorgetownKingstonEdwardsvilleForty FortPlainsLaurel Run
Local people44,423
Dentist searches880
Employers7,212
Landscapers123
8/20
of the top 20 plumbers on Wilkes-Barre's Google map show no website.
Wilkes-Barre at a glance
Wilkes-Barre city is home to about 44,400 people
The median household income is $48,515, and 51.2% of homes are owner-occupied (ACS 2020–2024).
44,423people
16,644households
51.2%of homes are owner-occupied
$48,515median household income
Wilkes-Barre's business base
There are 7,212 employer businesses in Luzerne County
Most are small: 70.6% have fewer than ten employees (County Business Patterns 2023).
7,212employer businesses
70.6%have fewer than 10 employees
73%of US employer businesses have fewer than 10 employees
By size
By sector, share of businesses
How many firms each trade has
123Landscaping companies
122Law firms
108Beauty salons
107Auto repair shops
94Dental practices
94Plumbing and HVAC contractors
94Residential remodelers
68Janitorial companies
Owner-operators in Wilkes-Barre
4.1% of Wilkes-Barre's workers are self-employed
Across Luzerne County, 23,062 businesses have no employees (Nonemployer Statistics 2024).
4.1%of workers are self-employed
23,062businesses with no employees
What people in Wilkes-Barre search for each month
Of the service phrases with a Google Ads figure, "dentist wilkes-barre" is searched most
"dentist wilkes-barre" averages 880 searches a month in Pennsylvania; "locksmith wilkes-barre" 390, "auto repair wilkes-barre" 90 and "electrician wilkes-barre" 70.
| Trade · search phrase | Searches a month | 12 months | Median reviews | No website | Competition |
|---|---|---|---|---|---|
| "dentist wilkes-barre" | 880 | Busiest month: Oct | – | – | – |
| "locksmith wilkes-barre" | 390 | Busiest month: Aug | – | – | – |
| "auto repair wilkes-barre" | 90 | Busiest month: Nov | – | – | – |
| "electrician wilkes-barre" | 70 | Busiest month: Oct | – | – | – |
| "house cleaning wilkes-barre" | 10 | Busiest month: Nov | – | – | – |
880searches a month for "dentist wilkes-barre": Google Ads' lowest reported band, very few searches
Seasonalitybusiest: Oct
Advertisers bid about £7.01 a click (approx., converted on 19 October 2026). Advertisers bid about $9.34 a click.
Google Maps competition in Wilkes-Barre
8 of the top 20 plumbers on Wilkes-Barre's map show no website
At least half of the top 20 have 43 reviews or more, and their average rating is 4.58. On the same map, 4 of the top 20 HVAC businesses and 2 of the top 20 roofers show no website.
The top listings on Google Maps, by trade
Plumber
8 of the top 20 show no website
43 median Google reviews
4.58 average rating
HVAC
4 of the top 20 show no website
51 median Google reviews
4.67 average rating
Roofer
2 of the top 20 show no website
15 median Google reviews
4.74 average rating
Median Google reviews of the top listings
Wilkes-BarreUS median
015304560
Plumber 43
HVAC 51
Roofer 15
| Trade | Wilkes-Barre | US median |
|---|---|---|
| Plumber | 43 | 31 |
| HVAC | 51 | 28.5 |
| Roofer | 15 | 24 |
Your review gap
How do your reviews compare on Wilkes-Barre's map?
43
reviews behind the Wilkes-Barre median for plumbers on the map (43).
Google Maps weighs reviews alongside other signals.
Build past the top listings
The quickest gains often come from fast, well-structured service pages with structured data.
Wilkes-Barre's plumbers on Google Maps are here.
Own the whole area
A page each for Georgetown and Kingston and the rest of the area around Wilkes-Barre, before competitors do.
- 1
AI answers
Structured data and AI search optimisation, so ChatGPT, Gemini and Google's AI Overviews can cite you.
- 2
The map pack
A managed Google Business Profile, regular posts, local citations and new reviews every month.
- 3
The organic results
Service and area pages, technical fixes and backlinks from relevant sites.
Who do the AIs name as the best dentist in Wilkes-Barre, Pennsylvania?
Each link opens in a new tab with the question filled in. If you're not named, that's what GEO fixes.
No website yet? You are not alone: 8 of the top 20 plumbers on Wilkes-Barre's Google map show no website. Websites for Wilkes-Barre businesses
New businesses and survival
New establishments opened at a rate of 8.926% in Luzerne County in 2023
The closure rate was 8.2%; in 2018, 6.045% opened and 7.239% closed.
8.926%new establishment rate
8.2%closure rate
6.045%new establishment rate in 2018
7.239%closure rate in 2018
Across the US
The national picture
Read Wilkes-Barre's figures against these two from the US.
Reviews
97%
97% of consumers read online reviews for local businesses; 41% always do
Reviews
54%
Visiting the business's website is the most common step after reading positive reviews: 54% of US consumers do it
What this means for a Wilkes-Barre service business
"dentist wilkes-barre" is the most-searched of the service phrases Google Ads gives a figure for, at 880 searches a month in Pennsylvania, followed by "locksmith wilkes-barre" at 390 a month. Of the top 20 Google Maps results for "plumber" around Wilkes-Barre, 8 show no website; if your own listing has no website link, adding one is worth checking. As for reviews, at least half of those 20 listings have 43 reviews or more.
Plans for Wilkes-Barre businesses
Same plans, same senior team, wherever you are.
Need a website too? SEO-ready websites from $79 a month. Explore websites
Results
Results, by name
Campaigns we have run, with their figures on our case studies page.
Dental practice · Croydon
146%
more organic traffic
Dental Practice Achieves 146% Growth
Mayfield Dental · campaign started June 2024 · results over six months
101.4%referring domains
163.9%organic keywords
Dental care brand · Worldwide
110.8%
more organic keywords
Children's Oral Care Brand Doubles Organic Keywords
Brush Baby · campaign started October 2020 · results over six months
86.6%referring domains
53.2%organic traffic
“Best SEO Agency out there. Alex and the team have been incredibly helpful and insightful with building our hospitality furniture website seo rankings and with lots of technical help. Would recommend straight away to anyone looking for an agency that covers everything from SEO level to technical website details. Prompt replies, attention to detail and they go above and beyond. Thanks guys.”
Wilkes-Barre FAQs
Common questions from Wilkes-Barre businesses
Do you work with businesses in Wilkes-Barre?
Yes. Breakline's remote team of senior SEO specialists works with service businesses across the US and UK, including Wilkes-Barre.
How often do people search for a dentist in Wilkes-Barre?
"dentist wilkes-barre" averaged 880 searches a month in Pennsylvania in the 12 months to September 2026.
Which month has the most searches for an electrician in Wilkes-Barre?
Searches for "electrician wilkes-barre" in Pennsylvania peaked in October 2025 at 110, against an average of 70 a month.
Do I need an SEO agency in Wilkes-Barre?
It depends on how easily customers find you now. "dentist wilkes-barre" averages 880 searches a month in Pennsylvania, and 8 of the top 20 plumbers on Google Maps around Wilkes-Barre show no website. If you are missing from searches like these, an SEO agency can work on your Google Business Profile, website and reviews so that you show up.
How many people live in Wilkes-Barre?
About 44,400 people live in Wilkes-Barre city (2020–2024).
How competitive is Google Maps for plumbers in Wilkes-Barre?
Of the top 20 plumbers on Google Maps around Wilkes-Barre, 8 show no website, and half or more of them have at least 43 reviews.
How many people in Wilkes-Barre work for themselves?
4.1% of workers in Wilkes-Barre city are self-employed (ACS 2020–2024).
How many businesses are there around Wilkes-Barre?
Luzerne County has 7,212 employer businesses (2023) and 23,062 businesses with no employees (2024).
Around Wilkes-Barre
Places around Wilkes-Barre
Within 7 miles
- Georgetown1.4 mi
- Kingston1.4 mi
- Edwardsville2.0 mi
- Forty Fort2.3 mi
- Plains2.4 mi
- Laurel Run2.5 mi
- Pringle2.5 mi
- Ashley2.6 mi
- Luzerne3.0 mi
- Hudson3.1 mi
- Larksville3.1 mi
- Courtdale3.3 mi
Nearby location pages
Pennsylvania
All towns we cover in Pennsylvania
Read next: Auto Repair SEO – How to Rank for Near Me Searches and Emergency Repairs
Straight-line distances
First steps for a Wilkes-Barre business
- Start with Wilkes-Barre's map
Service areas set to the places you cover, regular posts and a review routine aimed at Wilkes-Barre's median on Google Maps.
- Pages for the places you cover
Georgetown, Kingston and Edwardsville: real pages with your jobs, photos and reviews from each area.
- Get mentioned in AI answers
Structured data, consistent business listings and clear answers to what Wilkes-Barre customers ask.
Get in touch
Ask about SEO for your Wilkes-Barre business
Tell us what you do and where you work. A senior specialist replies by email, or call us now.
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