Win the map pack first
Google Business Profile management, a steady review routine and service pages that match how Scranton people search.
Google, Maps and AI search in Scranton
Scranton SEO Company
SEO, Google Maps and websites that bring in calls from Scranton, run by senior specialists, remotely.
Working with businesses across Scranton and nearby places such as Taylor and Dunmore.
Places near Scranton:TaylorDunmoreMoosicOld ForgeThroopDickson City
Local people76,033
Plumber searches720
Employers5,198
Law firms152
7/20
of the top 20 plumbers on Scranton's Google map show no website.
Who lives in Scranton
About 76,000 people call Scranton city home
The median household income is $50,739, and 49.9% of homes are owner-occupied (ACS 2020–2024).
76,033people
30,247households
49.9%of homes are owner-occupied
$50,739median household income
Scranton's business base
There are 5,198 employer businesses in Lackawanna County
Most are small: 69.9% have fewer than ten employees (County Business Patterns 2023).
5,198employer businesses
69.9%have fewer than 10 employees
73%of US employer businesses have fewer than 10 employees
Business size
Which sectors lead
Registered firms by trade
152Law firms
85Beauty salons
83Dental practices
77Residential remodelers
72Plumbing and HVAC contractors
72Auto repair shops
67Landscaping companies
53Electrical contractors
Owner-operators in Scranton
In Scranton, 5.8% of workers are self-employed
Lackawanna County has 14,632 businesses with no employees (Nonemployer Statistics 2024).
5.8%of workers are self-employed
14,632businesses with no employees
Searches that name Scranton
Of the service phrases with a Google Ads figure, "plumber scranton" is searched most
"plumber scranton" averages 720 searches a month in Pennsylvania; "locksmith scranton" 480, "electrician scranton" 260 and "dentist scranton" 170.
| Trade · search phrase | Searches a month | 12 months | Median reviews | No website | Competition |
|---|---|---|---|---|---|
| "plumber scranton" | 720 | Busiest month: Feb | 26 | 7 of 20 | Lower |
| "locksmith scranton" | 480 | Busiest month: Mar | – | – | – |
| "electrician scranton" | 260 | Busiest month: Mar | – | – | – |
| "dentist scranton" | 170 | Busiest month: Oct | – | – | – |
| "landscaping scranton" | 110 | Busiest month: Apr | – | – | – |
| "auto repair scranton" | 90 | Busiest month: Dec | – | – | – |
| "roofer scranton" | 90 | Busiest month: Oct | 13 | 5 of 20 | Lower |
| "house cleaning scranton" | 10 | Busiest month: Oct | – | – | – |
720searches a month for "plumber scranton": Google Ads' lowest reported band, very few searches
Seasonalitybusiest: Feb
Advertisers bid about £8.71 a click (approx., converted on 19 October 2026). Advertisers bid about $11.60 a click.
Who shows up on Scranton's map
7 of the top 20 plumbers on Scranton's map show no website
Of the top 20, at least half have 26 reviews or more; their average rating is 4.6. On the same map, 6 of the top 20 HVAC businesses and 5 of the top 20 roofers show no website.
Top Google Maps listings for each trade
Plumber
7 of the top 20 show no website
26 median Google reviews
4.6 average rating
HVAC
6 of the top 20 show no website
17 median Google reviews
4.65 average rating
Roofer
5 of the top 20 show no website
13 median Google reviews
4.54 average rating
Median Google reviews of the top listings
ScrantonUS median
010203040
Plumber 26
HVAC 17
Roofer 13
| Trade | Scranton | US median |
|---|---|---|
| Plumber | 26 | 31 |
| HVAC | 17 | 28.5 |
| Roofer | 13 | 24 |
Check your gap
Where would your reviews put you on Scranton's map?
26
reviews behind the Scranton median for plumbers on the map (26).
Reviews are only one of the signals Google Maps uses.
Out-build the top listings
Fast, well-structured service pages and structured data are often the quickest gains.
Cover every place you serve
A page each for Taylor and Dunmore and the rest of the area around Scranton, before competitors do.
Scranton's plumbers on Google Maps are here.
- 1
AI answers
Structured data and AI search optimisation, so ChatGPT, Gemini and Google's AI Overviews can cite you.
- 2
The map pack
Google Business Profile management, regular posts, local citations and a steady flow of reviews.
- 3
The organic results
Technical fixes, service and area pages, and backlinks from relevant sites.
Who do the AIs name as the best plumber in Scranton, Pennsylvania?
Each link opens in a new tab with the question filled in. If you're not named, that's what GEO fixes.
No website yet? You are not alone: 7 of the top 20 plumbers on Scranton's Google map show no website. Websites for Scranton businesses
How businesses start and close near Scranton
New establishments opened at a rate of 7.124% in Lackawanna County in 2023
The closure rate was 7.269%; in 2018, 6.256% opened and 7.446% closed.
7.124%new establishment rate
7.269%closure rate
6.256%new establishment rate in 2018
7.446%closure rate in 2018
Across the US
US figures for context
Two figures from the US to read Scranton's numbers against.
Websites
17%
17% of US small businesses still don't have a website
AI
45%
45% of US consumers say they use ChatGPT or other generative AI tools for local business recommendations
What this means for a Scranton service business
Of the service phrases that have a Google Ads figure, "plumber scranton" is searched most often, at 720 searches a month in Pennsylvania, and "locksmith scranton" comes next at 480 a month. Around Scranton, 7 of the top 20 Google Maps results for "plumber" show no website; it is worth checking that your own listing links to your website. Among those 20 listings, at least half have 26 reviews or more.
Plans for Scranton businesses
Same plans, same senior team, wherever you are.
Need a website too? SEO-ready websites from $79 a month. Explore websites
Results
Results, by name
Campaigns we have run, with their figures on our case studies page.
Entertainment brand · Portsmouth & Basingstoke
131.7%
more organic traffic
Escape Room Business Doubles Organic Traffic Growth
Exciting Escapes · campaign started July 2022 · results over six months
71.8%referring domains
143.8%organic keywords
Dental practice · Croydon
146%
more organic traffic
Dental Practice Achieves 146% Growth
Mayfield Dental · campaign started June 2024 · results over six months
101.4%referring domains
163.9%organic keywords
“Best SEO Agency out there. Alex and the team have been incredibly helpful and insightful with building our hospitality furniture website seo rankings and with lots of technical help. Would recommend straight away to anyone looking for an agency that covers everything from SEO level to technical website details. Prompt replies, attention to detail and they go above and beyond. Thanks guys.”
Questions about Scranton
Questions Scranton businesses ask
Do you work with businesses in Scranton?
Yes. Breakline's remote team of senior SEO specialists works with service businesses across the US and UK, including Scranton.
How many people search for a plumber in Scranton?
"plumber scranton" averaged 720 searches a month in Pennsylvania in the 12 months to September 2026.
When do people in Scranton search most for an electrician?
Searches for "electrician scranton" in Pennsylvania peaked in March 2026 and June 2026 at 480, against an average of 260 a month.
Do I need an SEO agency in Scranton?
It depends on how easily customers find you now. "plumber scranton" averages 720 searches a month in Pennsylvania, and 7 of the top 20 plumbers on Google Maps around Scranton show no website. If you are missing from searches like these, an SEO agency can work on your Google Business Profile, website and reviews so that you show up.
How many people live in Scranton?
About 76,000 people live in Scranton city (2020–2024).
How crowded is Google Maps for plumbers in Scranton?
Of the top 20 plumbers on Google Maps around Scranton, 7 show no website, and half or more of them have at least 26 reviews.
What share of Scranton's workers are self-employed?
5.8% of workers in Scranton city are self-employed (ACS 2020–2024).
How many businesses are there in Scranton?
Lackawanna County has 5,198 employer businesses (2023) and 14,632 businesses with no employees (2024).
Nearby areas we cover
Scranton and the places around it
Within 7 miles
- Taylor2.6 mi
- Dunmore3.2 mi
- Moosic3.9 mi
- Old Forge4.5 mi
- Throop4.5 mi
- Dickson City4.7 mi
- Chinchilla5.6 mi
- Olyphant5.7 mi
- Avoca6.0 mi
- Clarks Summit6.3 mi
- Blakely6.6 mi
- Dupont6.8 mi
Location pages near Scranton
Pennsylvania
All towns we cover in Pennsylvania
Read next: Plumber SEO – Ranking for Emergency Keywords and Local Searches
Straight-line distances
Where we'd start for a Scranton business
- Start with Scranton's map
Service areas set to the places you cover, regular posts and a review routine aimed at Scranton's median on Google Maps.
- A page for each place you work
Taylor, Dunmore and Moosic: real pages with your jobs, photos and reviews from each area.
- Show up in AI answers
Structured data, consistent business listings and clear answers to what Scranton customers ask.
Get in touch
Ask about SEO for your Scranton business
Tell us what you do and where you work. A senior specialist replies by email, or call us now.
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