Start with the map pack
A managed Google Business Profile, reviews coming in every month and service pages written the way Swarthmore customers search.
Swarthmore's plumbers on Google Maps are here.
Google, Maps and AI search in Swarthmore
Swarthmore SEO Company
SEO, Google Maps and websites that bring in calls from Swarthmore, run by senior specialists, remotely.
Working with businesses across Swarthmore and nearby places such as Rutledge and Folsom.
Places near Swarthmore:RutledgeFolsomMortonWoodlynRose ValleyRidley Park
Local people6,550
Dentist searches30
Employers13,165
Home remodelers288
4/20
of the top 20 plumbers on Swarthmore's Google map show no website.
Swarthmore in numbers
Swarthmore borough is home to about 6,550 people
The median household income is $152,361, and 76% of homes are owner-occupied (ACS 2020–2024).
6,550people
2,067households
76%of homes are owner-occupied
$152,361median household income
Swarthmore's business base
Delaware County counts 13,165 employer businesses
71.9% of them have fewer than ten employees (County Business Patterns 2023).
13,165employer businesses
71.9%have fewer than 10 employees
73%of US employer businesses have fewer than 10 employees
Business size
Which sectors lead
How many firms each trade has
288Residential remodelers
268Landscaping companies
265Law firms
253Plumbing and HVAC contractors
244Dental practices
197Auto repair shops
195Beauty salons
182Electrical contractors
Working for themselves in Swarthmore
9.6% of workers in Swarthmore work for themselves
Across Delaware County, 50,531 businesses have no employees (Nonemployer Statistics 2024).
9.6%of workers are self-employed
50,531businesses with no employees
What people in Swarthmore search for each month
Of the service phrases with a Google Ads figure, "dentist swarthmore" is searched most
"dentist swarthmore" averages 30 searches a month in Pennsylvania. The other service phrases with a Google Ads figure show very low search volume.
| Trade · search phrase | Searches a month | 12 months | Median reviews | No website | Competition |
|---|---|---|---|---|---|
| "dentist swarthmore" | 30 | Busiest month: Oct | – | – | – |
| "electrician swarthmore" | 10 | Busiest month: Oct | – | – | – |
| "landscaping swarthmore" | 10 | Busiest month: Nov | – | – | – |
| "locksmith swarthmore" | 10 | Busiest month: Apr | – | – | – |
| "roofer swarthmore" | 10 | Busiest month: Apr | 33 | 4 of 20 | Lower |
30searches a month for "dentist swarthmore": Google Ads' lowest reported band, very few searches
Seasonalitybusiest: Oct
Advertisers bid about £47.73 a click (approx., converted on 19 October 2026). Advertisers bid about $63.57 a click.
How competitive is local search in Swarthmore?
4 of the top 20 plumbers on Swarthmore's map show no website
The top 20 have an average rating of 4.83, and at least half of them have 231 reviews or more. On the same map, 3 of the top 20 HVAC businesses and 4 of the top 20 roofers show no website.
The top listings on Google Maps, by trade
Plumber
4 of the top 20 show no website
231 median Google reviews
4.83 average rating
HVAC
3 of the top 20 show no website
301 median Google reviews
4.83 average rating
Roofer
4 of the top 20 show no website
33 median Google reviews
4.66 average rating
Median Google reviews of the top listings
SwarthmoreChesterUS median
0100200300400
Plumber 231
HVAC 301
Roofer 33
| Trade | Swarthmore | Nearest larger town | US median |
|---|---|---|---|
| Plumber | 231 | Chester: 60 | 31 |
| HVAC | 301 | Chester: 69 | 28.5 |
| Roofer | 33 | Chester: 29 | 24 |
Check your gap
Where would your reviews put you on Swarthmore's map?
231
reviews behind the Swarthmore median for plumbers on the map (231).
Reviews are only one of the signals Google Maps uses.
Build past the top listings
The quickest gains often come from fast, well-structured service pages with structured data.
Cover every place you serve
Pages for Rutledge and Folsom and the other places around Swarthmore, before competitors notice.
- 1
AI answers
Structured data and AI search optimisation, so ChatGPT, Gemini and Google's AI Overviews can cite you.
- 2
The map pack
A managed Google Business Profile, regular posts, local citations and new reviews every month.
- 3
The organic results
Service and area pages, technical fixes and backlinks from relevant sites.
Who do the AIs name as the best dentist in Swarthmore, Pennsylvania?
Each link opens in a new tab with the question filled in. If you're not named, that's what GEO fixes.
No website yet? You are not alone: 4 of the top 20 plumbers on Swarthmore's Google map show no website. Websites for Swarthmore businesses
How businesses start and close near Swarthmore
Delaware County saw new establishments open at a rate of 8.372% in 2023
The closure rate was 8.766%; in 2018, 8.548% opened and 8.421% closed.
8.372%new establishment rate
8.766%closure rate
8.548%new establishment rate in 2018
8.421%closure rate in 2018
Across the US
How the US compares
Two figures from the US to read Swarthmore's numbers against.
Reviews
97%
97% of consumers read online reviews for local businesses; 41% always do
AI
45%
45% of US consumers say they use ChatGPT or other generative AI tools for local business recommendations
What this means for a Swarthmore service business
Around Swarthmore, 4 of the top 20 Google Maps results for "plumber" show no website; if your own listing has no website link, it is worth adding one. Of those 20 listings, at least half have 231 reviews or more. Google Ads gives a monthly figure above the lowest band for only one of the service phrases we checked, "dentist swarthmore", at 30 searches a month in Pennsylvania.
Plans for Swarthmore businesses
Same plans, same senior team, wherever you are.
Need a website too? SEO-ready websites from $79 a month. Explore websites
Results
Results, by name
Campaigns we have run, with their figures on our case studies page.
Dental practice · Croydon
146%
more organic traffic
Dental Practice Achieves 146% Growth
Mayfield Dental · campaign started June 2024 · results over six months
101.4%referring domains
163.9%organic keywords
Dental care brand · Worldwide
110.8%
more organic keywords
Children's Oral Care Brand Doubles Organic Keywords
Brush Baby · campaign started October 2020 · results over six months
86.6%referring domains
53.2%organic traffic
“Best SEO Agency out there. Alex and the team have been incredibly helpful and insightful with building our hospitality furniture website seo rankings and with lots of technical help. Would recommend straight away to anyone looking for an agency that covers everything from SEO level to technical website details. Prompt replies, attention to detail and they go above and beyond. Thanks guys.”
Swarthmore: common questions
Common questions from Swarthmore businesses
Do you work with businesses in Swarthmore?
Yes. Breakline's remote team of senior SEO specialists works with service businesses across the US and UK, including Swarthmore.
How many people search for a dentist in Swarthmore?
"dentist swarthmore" averaged 30 searches a month in Pennsylvania in the 12 months to September 2026.
Do I need an SEO agency in Swarthmore?
It depends on how easily customers find you now. "dentist swarthmore" averages 30 searches a month in Pennsylvania, and 4 of the top 20 plumbers on Google Maps around Swarthmore show no website. If you are missing from searches like these, an SEO agency can work on your Google Business Profile, website and reviews so that you show up.
How big is Swarthmore?
Swarthmore borough has about 6,550 people (2020–2024).
How crowded is Google Maps for plumbers in Swarthmore?
Of the top 20 plumbers on Google Maps around Swarthmore, 4 show no website, and half or more of them have at least 231 reviews (the same figure around Chester is 60).
How many people in Swarthmore work for themselves?
9.6% of workers in Swarthmore borough are self-employed (ACS 2020–2024).
How many businesses does Swarthmore have?
Delaware County has 13,165 employer businesses (2023) and 50,531 businesses with no employees (2024).
How often do businesses open and close near Swarthmore?
In 2023, new establishments in Delaware County opened at a rate of 8.372% and closed at a rate of 8.766%.
Around Swarthmore
Places around Swarthmore
Within 7 miles
- Rutledge1.1 mi
- Folsom1.3 mi
- Morton1.3 mi
- Woodlyn1.7 mi
- Rose Valley2.0 mi
- Ridley Park2.1 mi
- Media2.4 mi
- Prospect Park2.5 mi
- Parkside2.9 mi
- Glenolden3.0 mi
- Norwood3.0 mi
- Brookhaven3.1 mi
Location pages near Swarthmore
Pennsylvania
All towns we cover in Pennsylvania
Read next: SEO for Electricians – How to Generate Calls from Local Searches
Straight-line distances
Where we'd start for a Swarthmore business
- Start with Swarthmore's map
Service areas set to the places you cover, regular posts and a review routine aimed at Swarthmore's median on Google Maps.
- A page for each place you work
Rutledge, Folsom and Morton: real pages with your jobs, photos and reviews from each area.
- Show up in AI answers
Structured data, consistent business listings and clear answers to what Swarthmore customers ask.
Get in touch
Ask about SEO for your Swarthmore business
Tell us what you do and where you work. A senior specialist replies by email, or call us now.
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