Start with the map pack
A managed Google Business Profile, reviews coming in every month and service pages written the way Defiance customers search.
SEO and websites in Defiance
Defiance SEO Company
SEO, Google Maps and websites that bring in calls from Defiance, run by senior specialists, remotely.
Working with businesses across Defiance and nearby places such as Brunersburg.
Places near Defiance:Brunersburg
Local people17,276
Dentist searches390
Employers813
Auto shops13
3/9
of the top 9 plumbers on Defiance's Google map show no website.
Who lives in Defiance
About 17,300 people live in Defiance city
The median household income is $61,439, and 69.1% of homes are owner-occupied (ACS 2020–2024).
17,276people
7,412households
69.1%of homes are owner-occupied
$61,439median household income
Who's in business in Defiance
There are 813 employer businesses in Defiance County
66.5% of them have fewer than ten employees (County Business Patterns 2023).
813employer businesses
66.5%have fewer than 10 employees
73%of US employer businesses have fewer than 10 employees
Business size
By sector, share of businesses
How many firms each trade has
13Auto repair shops
11Landscaping companies
11Law firms
7Beauty salons
7Plumbing and HVAC contractors
6Dental practices
4CPA firms
4Painting and wall covering contractors
Self-employment in Defiance
In Defiance, 6.1% of workers are self-employed
Across Defiance County, 2,378 businesses have no employees (Nonemployer Statistics 2024).
6.1%of workers are self-employed
2,378businesses with no employees
Who shows up on Defiance's map
3 of the top 9 plumbers on Defiance's map show no website
The top 9 have an average rating of 4.07, and at least half of them have 21 reviews or more. On the same map, 1 of the top 6 HVAC businesses and 2 of the top 9 roofers show no website.
Google Maps around Defiance: the top listings
Plumber
3 of the top 9 show no website
21 median Google reviews
4.07 average rating
HVAC
1 of the top 6 show no website
30 median Google reviews
4.52 average rating
Roofer
2 of the top 9 show no website
40 median Google reviews
4.6 average rating
Median Google reviews of the top listings
DefianceUS median
010203040
Plumber 21
HVAC 30
Roofer 40
| Trade | Defiance | US median |
|---|---|---|
| Plumber | 21 | 31 |
| HVAC | 30 | 28.5 |
| Roofer | 40 | 24 |
Your review gap
Where would your reviews put you on Defiance's map?
21
reviews behind the Defiance median for plumbers on the map (21).
Google Maps weighs reviews alongside other signals.
Out-build the top listings
The quickest gains often come from fast, well-structured service pages with structured data.
Own the whole area
A page each for Brunersburg and the rest of the area around Defiance, before competitors do.
Defiance's plumbers on Google Maps are here.
- 1
AI answers
AI search optimisation and structured data, so Google's AI Overviews, ChatGPT and Gemini can cite you.
- 2
The map pack
Google Business Profile management, regular posts, local citations and a steady flow of reviews.
- 3
The organic results
Technical fixes, service and area pages, and backlinks from relevant sites.
Who do the AIs name as the best dentist in Defiance, Ohio?
Each link opens in a new tab with the question filled in. If you're not named, that's what GEO fixes.
No website yet? You are not alone: 3 of the top 9 plumbers on Defiance's Google map show no website. Websites for Defiance businesses
How businesses start and close near Defiance
New establishments opened at a rate of 7.592% in Defiance County in 2023
7.592% closed, against 5.246% opening and 4.59% closing in 2018.
7.592%new establishment rate
7.592%closure rate
5.246%new establishment rate in 2018
4.59%closure rate in 2018
Across the US
The national picture
Two figures from the US to read Defiance's numbers against.
Reviews
97%
97% of consumers read online reviews for local businesses; 41% always do
Reviews
54%
Visiting the business's website is the most common step after reading positive reviews: 54% of US consumers do it
What this means for a Defiance service business
Of the service phrases we checked, only "dentist defiance" has a monthly figure in Google Ads, at 390 searches a month in Ohio. Google Maps shows no website for 3 of the 9 results returned for "plumber" around Defiance; if your own listing shows no website, it is worth adding the link. At least half of those 9 listings have 21 reviews or more.
Plans for Defiance businesses
Same plans, same senior team, wherever you are.
Need a website too? SEO-ready websites from $79 a month. Explore websites
Results
Results, by name
Campaigns we have run, with their figures on our case studies page.
Dental practice · Croydon
146%
more organic traffic
Dental Practice Achieves 146% Growth
Mayfield Dental · campaign started June 2024 · results over six months
101.4%referring domains
163.9%organic keywords
Dental care brand · Worldwide
110.8%
more organic keywords
Children's Oral Care Brand Doubles Organic Keywords
Brush Baby · campaign started October 2020 · results over six months
86.6%referring domains
53.2%organic traffic
“Best SEO Agency out there. Alex and the team have been incredibly helpful and insightful with building our hospitality furniture website seo rankings and with lots of technical help. Would recommend straight away to anyone looking for an agency that covers everything from SEO level to technical website details. Prompt replies, attention to detail and they go above and beyond. Thanks guys.”
Questions about Defiance
What Defiance business owners ask us
Do you work with businesses in Defiance?
Yes. Breakline's remote team of senior SEO specialists works with service businesses across the US and UK, including Defiance.
Is there search demand for a dentist in Defiance?
"dentist defiance" averaged 390 searches a month in Ohio in the 12 months to September 2026.
Do I need an SEO agency in Defiance?
It depends on how easily customers find you now. "dentist defiance" averages 390 searches a month in Ohio, and 3 of the top 9 plumbers on Google Maps around Defiance show no website. If you are missing from searches like these, an SEO agency can work on your Google Business Profile, website and reviews so that you show up.
How many people live in Defiance?
Defiance city has about 17,300 people (2020–2024).
How crowded is Google Maps for plumbers in Defiance?
Of the top 9 plumbers on Google Maps around Defiance, 3 show no website, and at least half of them have 21 reviews or more.
How common is self-employment in Defiance?
6.1% of workers in Defiance city are self-employed (ACS 2020–2024).
How many businesses are there around Defiance?
Defiance County has 813 employer businesses (2023) and 2,378 businesses with no employees (2024).
How many businesses open and close around Defiance?
In 2023, new establishments in Defiance County opened at a rate of 7.592% and closed at a rate of 7.592%.
Nearby areas we cover
Defiance and the places around it
Within 7 miles
- Brunersburg2.3 mi
Location pages near Defiance
What we'd do first for a Defiance business
- Win the map around Defiance
Service areas set to the places you cover, regular posts and a review routine aimed at Defiance's median on Google Maps.
- One page per place
Brunersburg: real pages with your jobs, photos and reviews from each area.
- Be named by AI assistants
Structured data, consistent business listings and clear answers to what Defiance customers ask.
Get in touch
Ask about SEO for your Defiance business
Tell us what you do and where you work. A senior specialist replies by email, or call us now.
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