Win the map pack first
Google Business Profile management, a steady review routine and service pages that match how New York City people search.
New York City's plumbers on Google Maps are here.
SEO, Google Maps and websites in New York City
New York City SEO Company
SEO, Google Maps and websites that bring in calls from New York City, run by senior specialists, remotely.
Local people8,483,844
Locksmith searches4,400
Employers62,317
Home remodelers1,378
2/20
of the top 20 HVAC businesses on New York City's Google map show no website.
New York City in numbers
About 8,483,800 people live in New York city
The median household income is $80,483, and 32.8% of homes are owner-occupied (ACS 2020–2024).
8,483,844people
3,334,088households
32.8%of homes are owner-occupied
$80,483median household income
Who's in business in New York City
Kings County counts 62,317 employer businesses
Most are small: 83% have fewer than ten employees (County Business Patterns 2023).
62,317employer businesses
83%have fewer than 10 employees
73%of US employer businesses have fewer than 10 employees
How big they are
By sector, share of businesses
How many firms each trade has
1,378Residential remodelers
907Beauty salons
815Dental practices
784Plumbing and HVAC contractors
694Law firms
593Electrical contractors
417Auto repair shops
272Janitorial companies
Working for themselves in New York City
10% of New York City's workers are self-employed
Kings County has 354,355 businesses with no employees (Nonemployer Statistics 2024).
10%of workers are self-employed
354,355businesses with no employees
Searches that name New York City
"locksmith new york city" is the most searched of the service phrases we checked
"locksmith new york city" averages 4,400 searches a month in New York; "plumber new york city" 3,600, "electrician new york city" 1,300 and "house cleaning new york city" 880.
| Trade · search phrase | Searches a month | 12 months | Median reviews | No website | Competition |
|---|---|---|---|---|---|
| "locksmith new york city" | 4,400 | Busiest month: Sep | – | – | – |
| "plumber new york city" | 3,600 | Busiest month: Jan | 101 | 1 of 20 | High |
| "electrician new york city" | 1,300 | Busiest month: Oct | – | – | – |
| "house cleaning new york city" | 880 | Busiest month: Oct | – | – | – |
| "landscaping new york city" | 720 | Busiest month: Mar | – | – | – |
| "accountant new york city" | 590 | Busiest month: Mar | – | – | – |
| "auto repair new york city" | 590 | Busiest month: Mar | – | – | – |
| "dentist new york city" | 320 | Busiest month: Oct | – | – | – |
| "roofer new york city" | 320 | Busiest month: Oct | 83 | 0 of 20 | Medium |
| "hvac repair new york city" | 140 | Busiest month: Feb | 82 | 2 of 20 | Medium |
4,400searches a month for "locksmith new york city": Google Ads' lowest reported band, very few searches
Seasonalitybusiest: Sep
Advertisers bid about £16.96 a click (approx., converted on 19 October 2026). Advertisers bid about $22.59 a click.
Google Maps competition in New York City
2 of the top 20 HVAC businesses on New York City's map show no website
At least half of the top 20 have 82 reviews or more, and their average rating is 4.81. On the same map, 1 of the top 20 plumbers shows no website. All of the top 20 roofers have one.
Google Maps around New York City: the top listings
Plumber
1 of the top 20 show no website
101 median Google reviews
4.82 average rating
HVAC
2 of the top 20 show no website
82 median Google reviews
4.81 average rating
Roofer
0 of the top 20 show no website
83 median Google reviews
4.95 average rating
Median Google reviews of the top listings
New York CityUS median
050100150200
Plumber 101
HVAC 82
Roofer 83
| Trade | New York City | US median |
|---|---|---|
| Plumber | 101 | 31 |
| HVAC | 82 | 28.5 |
| Roofer | 83 | 24 |
Your review gap
Where would your reviews put you on New York City's map?
101
reviews behind the New York City median for plumbers on the map (101).
Reviews are one of several signals Google Maps uses.
Build past the top listings
The quickest gains often come from fast, well-structured service pages with structured data.
Own the whole area
Pages for Hoboken and Jersey City and the other places around New York City, before competitors notice.
- 1
AI answers
AI search optimisation and structured data, so Google's AI Overviews, ChatGPT and Gemini can cite you.
- 2
The map pack
A managed Google Business Profile, regular posts, local citations and new reviews every month.
- 3
The organic results
Service and area pages, technical fixes and backlinks from relevant sites.
Who do the AIs name as the best locksmith in New York City, New York?
Each link opens in a new tab with the question filled in. If you're not named, that's what GEO fixes.
No website yet? You are not alone: 2 of the top 20 HVAC businesses on New York City's Google map show no website. Websites for New York City businesses
New businesses and survival
In 2023, Kings County's new establishment rate was 12.86%
The closure rate was 10.594%; in 2018, 12.703% opened and 11.325% closed.
12.86%new establishment rate
10.594%closure rate
12.703%new establishment rate in 2018
11.325%closure rate in 2018
Across the US
The national picture
Two national figures to set New York City's numbers in context.
Reviews
54%
Visiting the business's website is the most common step after reading positive reviews: 54% of US consumers do it
Websites
17%
17% of US small businesses still don't have a website
What this means for a New York City service business
Google Maps shows no website for 2 of the top 20 results for "hvac" around New York City; if your own listing has no website link, it is worth adding one. At least half of those 20 listings have 82 reviews or more. Among the service phrases in our check, "locksmith new york city" comes first, at 4,400 searches a month in New York, with "plumber new york city" second at 3,600 a month.
Plans for New York City businesses
Same plans, same senior team, wherever you are.
Need a website too? SEO-ready websites from $79 a month. Explore websites
Results
Results, by name
Campaigns we have run, with their figures on our case studies page.
Entertainment brand · Portsmouth & Basingstoke
131.7%
more organic traffic
Escape Room Business Doubles Organic Traffic Growth
Exciting Escapes · campaign started July 2022 · results over six months
71.8%referring domains
143.8%organic keywords
Dental practice · Croydon
146%
more organic traffic
Dental Practice Achieves 146% Growth
Mayfield Dental · campaign started June 2024 · results over six months
101.4%referring domains
163.9%organic keywords
“Best SEO Agency out there. Alex and the team have been incredibly helpful and insightful with building our hospitality furniture website seo rankings and with lots of technical help. Would recommend straight away to anyone looking for an agency that covers everything from SEO level to technical website details. Prompt replies, attention to detail and they go above and beyond. Thanks guys.”
New York City: common questions
Questions New York City businesses ask
Do you work with businesses in New York City?
Yes. Breakline's remote team of senior SEO specialists works with service businesses across the US and UK, including New York City.
How many people search for a locksmith in New York City?
"locksmith new york city" averaged 4,400 searches a month in New York in the 12 months to September 2026.
When is demand for house cleaning highest in New York City?
Searches for "house cleaning new york city" in New York peaked in October 2025 at 1,600, against an average of 880 a month.
Do I need an SEO agency in New York City?
It depends on how easily customers find you now. "locksmith new york city" averages 4,400 searches a month in New York, and 2 of the top 20 HVAC businesses on Google Maps around New York City show no website. If you are missing from searches like these, an SEO agency can work on your Google Business Profile, website and reviews so that you show up.
How many people live in New York City?
New York city has about 8,483,800 people (2020–2024).
How competitive is Google Maps for HVAC businesses in New York City?
Of the top 20 HVAC businesses on Google Maps around New York City, 2 show no website, and half or more of them have at least 82 reviews.
What share of New York City's workers are self-employed?
10% of workers in New York city are self-employed (ACS 2020–2024).
How many businesses does New York City have?
Kings County has 62,317 employer businesses (2023) and 354,355 businesses with no employees (2024).
Around New York City
Around New York City
Other towns we cover nearby
New York
All towns we cover in New York
Read next: Plumber SEO – Ranking for Emergency Keywords and Local Searches
Straight-line distances
First steps for a New York City business
- Own the map around New York City
Service areas set to the places you cover, regular posts and a review routine aimed at New York City's median on Google Maps.
- Pages for the places you cover
Hoboken, Jersey City and Weehawken: real pages with your jobs, photos and reviews from each area.
- Get mentioned in AI answers
Structured data, consistent business listings and clear answers to what New York City customers ask.
Get in touch
Ask about SEO for your New York City business
Tell us what you do and where you work. A senior specialist replies by email, or call us now.
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