Win the map pack first
Google Business Profile management, a steady review routine and service pages that match how Richmond people search.
Google, Maps and AI search in Richmond
SEO Agency Richmond
SEO, Google Maps and websites that bring in calls from Richmond, run by senior specialists, remotely.
Working with businesses across TW1, TW7, TW9 and the nearby postcode districts, including Twickenham Park and Cambridge Park.
Postcode districts:TW1TW7TW9TW10
Local people194,326
Locksmith searches260
Businesses12,305
Beauty salons230
5/20
of the top 20 electricians on Richmond's Google map show no website.
Richmond in numbers
The Richmond upon Thames built-up area is home to about 194,300 people
That is 0.7% more than in mid-2022. 55.5% of households own their home.
194,326people
0.7%change since mid-2022
35,468households
55.5%of homes are owner-occupied
29.7%of homes are rented privately
196,713people in the wider district
Who's in business in Richmond
92.7% of businesses in the Richmond upon Thames district employ fewer than ten people
Of the district's 12,305 VAT- or PAYE-registered businesses, 26.8% are professional, scientific and technical firms.
12,305VAT- or PAYE-registered businesses
92.7%employ fewer than 10 people
89.1%of UK businesses employ fewer than 10 people
6,390registered workplaces in Richmond's neighbourhood areas
1,235sole proprietors
By size
Share of businesses by sector
Registered firms by trade
230Hair and beauty salons
180House builders
165Accountancy firms
135Architects
95Electricians
95Plumbing, heating and air-con firms
85Dental practices
65Landscapers
Self-employment in Richmond
22.2% of Richmond's working residents work for themselves
Of them, 8,133 work without employees and 1,457 employ others (Census 2021). That compares with 17.1% across England and Wales.
22.2%of working residents are self-employed
8,133self-employed without employees
1,457self-employed with employees
17.1%across England and Wales
What people in Richmond search for each month
3 of the service phrases with a Google Ads figure share the top figure
"locksmith richmond" averages 260 searches a month across the UK; "plumber richmond" 260, "roofer richmond" 260 and "builder richmond" 210.
| Trade · search phrase | Searches a month | 12 months | Median reviews | No website | Competition |
|---|---|---|---|---|---|
| "locksmith richmond" | 260 | Busiest month: Mar | – | – | – |
| "plumber richmond" | 260 | Busiest month: Feb | 70 | 5 of 20 | Medium |
| "roofer richmond" | 260 | Busiest month: Feb | 21 | 2 of 20 | Lower |
| "builder richmond" | 210 | Busiest month: May | – | – | – |
| "electrician richmond" | 210 | Busiest month: Oct | 19 | 5 of 20 | Lower |
| "accountant richmond" | 110 | Busiest month: Jan | – | – | – |
| "cleaner richmond" | 40 | Busiest month: Oct | – | – | – |
| "mechanic richmond" | 30 | Busiest month: Oct | – | – | – |
| "landscaper richmond" | 10 | Busiest month: Oct | – | – | – |
260searches a month for "locksmith richmond": Google Ads' lowest reported band, very few searches
Seasonalitybusiest: Mar
Advertisers bid about £19.68 a click (approx., converted on 19 October 2026). Advertisers bid about $26.21 a click.
Who shows up on Richmond's map
5 of the top 20 electricians on Richmond's map show no website
The top 20 have an average rating of 4.74, and at least half of them have 19 reviews or more. On the same map, 5 of the top 20 plumbers and 2 of the top 20 roofers show no website.
Google Maps around Richmond: the top listings
Plumber
5 of the top 20 show no website
70 median Google reviews
4.88 average rating
Electrician
5 of the top 20 show no website
19 median Google reviews
4.74 average rating
Roofer
2 of the top 20 show no website
21 median Google reviews
4.84 average rating
Median Google reviews of the top listings
RichmondHounslowUK median
020406080
Plumber 70
Electrician 19
Roofer 21
| Trade | Richmond | Nearest larger town | UK median |
|---|---|---|---|
| Plumber | 70 | Hounslow: 75 | 19 |
| Electrician | 19 | Hounslow: 12 | 9 |
| Roofer | 21 | Hounslow: 36 | 11 |
Your review gap
How far are you from the middle of Richmond's map?
70
reviews behind the Richmond median for plumbers on the map (70).
Reviews are one of several signals Google Maps uses.
Out-build the top listings
The quickest gains often come from fast, well-structured service pages with structured data.
Richmond's plumbers on Google Maps are here.
Own the whole area
Pages for Twickenham Park and Cambridge Park and the other places around Richmond, before competitors notice.
- 1
AI answers
Structured data and AI search optimisation, so ChatGPT, Gemini and Google's AI Overviews can cite you.
- 2
The map pack
A managed Google Business Profile, regular posts, local citations and new reviews every month.
- 3
The organic results
Technical fixes, service and area pages, and backlinks from relevant sites.
Who do the AIs name as the best locksmith in Richmond?
Each link opens in a new tab with the question filled in. If you're not named, that's what GEO fixes.
No website yet? You are not alone: 5 of the top 20 electricians on Richmond's Google map show no website. Websites for Richmond businesses
Business openings and closures around Richmond
In 2024, more businesses closed than started in the Richmond upon Thames district
1,290 started and 1,375 closed. 44.6% of those started in 2019 were still trading five years later.
1,290businesses started
1,375businesses closed
44.6%of 2019 start-ups still trading five years on
13,545active businesses
Across the UK
The national picture
Two national figures to set Richmond's numbers in context.
Trust
55%
55% of UK adults responsible for home repairs say it is difficult to find a trader they trust to deliver good-quality work; only 27% say it is easy
Search
77%
Google Maps was the UK's third most-used smartphone app in May 2025, reaching 77% of adult smartphone users that month
What this means for a Richmond service business
Around Richmond, 5 of the top 20 Google Maps results for "electrician" show no website; it is worth making sure your own Google Business Profile links to your site. Of those 20 listings, at least half have 19 reviews or more. Among the service phrases that have a Google Ads figure, 3 tie for the most searches, at 260 searches a month each across the UK, including "locksmith richmond" and "plumber richmond".
Plans for Richmond businesses
Same plans, same senior team, wherever you are.
Need a website too? SEO-ready websites from £49 a month. Explore websites
Results
Results, by name
Campaigns we have run, with their figures on our case studies page.
Entertainment brand · Portsmouth & Basingstoke
131.7%
more organic traffic
Escape Room Business Doubles Organic Traffic Growth
Exciting Escapes · campaign started July 2022 · results over six months
71.8%referring domains
143.8%organic keywords
Dental practice · Croydon
146%
more organic traffic
Dental Practice Achieves 146% Growth
Mayfield Dental · campaign started June 2024 · results over six months
101.4%referring domains
163.9%organic keywords
“Best SEO Agency out there. Alex and the team have been incredibly helpful and insightful with building our hospitality furniture website seo rankings and with lots of technical help. Would recommend straight away to anyone looking for an agency that covers everything from SEO level to technical website details. Prompt replies, attention to detail and they go above and beyond. Thanks guys.”
Richmond: common questions
Common questions from Richmond businesses
Do you work with businesses in Richmond?
Yes. Breakline's remote team of senior SEO specialists works with service businesses across the UK and US, including Richmond.
Is there search demand for a locksmith in Richmond?
"locksmith richmond" averaged 260 searches a month across the UK in the 12 months to September 2026.
When do people in Richmond search most for a builder?
Searches for "builder richmond" across the UK peaked in May 2026 at 480, against an average of 210 a month.
Do I need an SEO agency in Richmond?
It depends on how easily customers find you now. "locksmith richmond" averages 260 searches a month across the UK, and 5 of the top 20 electricians on Google Maps around Richmond show no website. If you are missing from searches like these, an SEO agency can work on your Google Business Profile, website and reviews so that you show up.
What is the population of Richmond?
The Richmond upon Thames built-up area has about 194,300 people (mid-2024).
What does Google Maps competition look like for electricians in Richmond?
Of the top 20 electricians on Google Maps around Richmond, 5 show no website, and at least half of them have 19 reviews or more (the same figure around Hounslow is 12).
How common is self-employment in Richmond?
22.2% of working residents in Richmond are self-employed (Census 2021).
How many businesses are there in Richmond?
The Richmond upon Thames district has 12,305 VAT- or PAYE-registered businesses (March 2026); 92.7% employ fewer than ten people.
Nearby areas we cover
Places around Richmond
Within 7 miles
- Twickenham Park0.2 mi
- Cambridge Park0.5 mi
- Lancaster Park0.5 mi
- Sheen Park0.5 mi
- Pyrland0.7 mi
- St Margarets0.7 mi
- Cole Park1.1 mi
- Isleworth1.1 mi
- Petersham1.1 mi
- Eel Pie Island1.2 mi
- Hounslow1.3 mi
- North Sheen1.3 mi
Other towns we cover nearby
Greater London
All towns we cover in Greater London
Read next: Plumber SEO – Ranking for Emergency Keywords and Local Searches
Straight-line distances
First steps for a Richmond business
- Own the map around Richmond
Service areas set to TW1, TW7 and TW9 and the nearby postcode districts, regular posts and a review routine aimed at Richmond's median on Google Maps.
- A page for each place you work
Twickenham Park, Cambridge Park and Lancaster Park: real pages with your jobs, photos and reviews from each area.
- Show up in AI answers
Structured data, consistent business listings and clear answers to what Richmond customers ask.
Get in touch
Ask about SEO for your Richmond business
Tell us what you do and where you work. A senior specialist replies by email, or call us now.
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